Home Improvement

Successful practices in the home center channel

Client: Black & Decker Canada, Richmond Hill, Ontario
Introduction: November 2002
Number of displays: 22
Construction: Sheet metal, MDF board, pegboard
Distribution: The Building Box stores in Ontario and Quebec
P-O-P company: Creative Displayworks, Vaughan, Ontario

Client: The Stanley Works, New Britain, Conn.
Introduction: November 2002
Number of displays: 1,000 (initial run)
Construction: Corrugated
Distribution: Mass merchants
P-O-P company: Array, White Plains, N.Y.
Comments: This prepacked floorstand cross merchandises tools such as tape measures, saws, swivel lock knives, utility blades, hardwood levels and hammers. It is easily set up at retail.

Client: The Stanley Works, New Britain, Conn.
Number of displays: 1,000
Construction: MDF base, heavy-duty casters, steel, screenprinted graphics
Distribution: Lowe's home improvement stores
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.

Client: Optrel Welding Products - a Division of Bacou-Dalloz, Smithfield, R.I.
Introduction: June 2001
Number of displays: 750
Construction: Styrene, MD-44 board, hammered finish wire, retractor cord
Distribution: Home center stores
P-O-P company: International Display, Pawtucket, R.I.
Comments: The Interactive Satellite Welding Helmet Display provides an

Product: Dutch Boy Twist & Pour paint
Number of displays: 5,000
P-O-P company: Cormark, Elk Grove Village, Ill.
Distribution: Paint specialty stores, home centers, mass merchants
Introduction: June 2002
Duration: Semipermanent
Construction: Corrugated
Display set-up: Retail staff
This hanging sign clearly introduces and illustrates the innovative containers.