Home Improvement

Client: Lowe's Cos., Wilkesboro, N.C.
Introduction: October 2001
Number of displays: 500 (program is ongoing)
Construction: Fusion maple melamine wood finish with painted wood crown molding accents, kydex rubber base, high intensity halogen spotlights
Distribution: Lowe's home improvement stores
P-O-P company: Array, Chattanooga, Tenn.

Product: Outdoor clocks, thermometers and path signs
Distribution: Lawn & garden stores, home improvement centers, hardware stores, specialty shops, pool stores
Introduction: August 2002
Duration: Semipermanent
Construction: Cedar, oak, aluminum
Display set-up: Retail staff
The design of Whitehall Product's clock and thermometer display allows the products to be examined by customers and returned easily to the display.

Client: B&K Industries Inc., Elk Grove Village, Ill.
Introduction: April 2002
Number of displays: 2,500
Construction: Black polystyrene
Distribution: Hardware, home center and home improvement stores in the U.S. and Canada
P-O-P company: Quantum Visual Merchandising Inc., Chicago

Client: Aero Co., Indianapolis
Introduction: April 2002
Number of displays: 2,000
Construction: Plastic, metal, pegboard
Distribution: Big box retailers, co-ops, distributors
P-O-P company: Packaging Concepts Ltd., Lincoln, R.I.
Comments: The goal of the displays was to increase off-shelf impulse sales by creating awareness of the X-Factor Safety Sunwear line. Retailers had options between rotating displays, floorstands and pegwall-mountable displays.

Client: Jeld-Wen, Klamath Falls, Ore.
Introduction: October 2002
Number of displays: 500
Construction: Four-color printed, laminated, corrugated box; 6 message/6 push-button digital audio unit; four-color poster; wire rack
Distribution: Mass merchants nationwide
P-O-P companies: Jeld-Wen (design); DUCO Technologies (electronics), Henderson, Nev.; Elwood Packaging Inc. (corrugated material and final assembly), Chicago

Product: Dutch Boy Twist & Pour paint
Number of displays: 5,000
P-O-P company: Cormark, Elk Grove Village, Ill.
Distribution: Paint specialty stores, home centers, mass merchants
Introduction: June 2002
Duration: Semipermanent
Construction: Corrugated
Display set-up: Retail staff

Successful practices in the home center channel

Client: Black & Decker Canada, Richmond Hill, Ontario
Introduction: November 2002
Number of displays: 22
Construction: Sheet metal, MDF board, pegboard
Distribution: The Building Box stores in Ontario and Quebec
P-O-P company: Creative Displayworks, Vaughan, Ontario

Client: The Stanley Works, New Britain, Conn.
Introduction: November 2002
Number of displays: 1,000 (initial run)
Construction: Corrugated
Distribution: Mass merchants
P-O-P company: Array, White Plains, N.Y.
Comments: This prepacked floorstand cross merchandises tools such as tape measures, saws, swivel lock knives, utility blades, hardwood levels and hammers. It is easily set up at retail.