Home Improvement

Client: Milwaukee Electric Tool Brookfield Wis.
Producer: Frank Mayer & Associates Inc., Grafton, Wis.
Marketing Objective: The endcap was designed to promote best-selling hammers and hammer drills by gaining placement in distributor locations. It promotes brand awareness, while displaying the products in a secure fashion that is still accessible to consumers.

Products Promoted: Finishing tool, Flexi-Brite lantern, 3/8-inch Drive-R-Drill, Twist X-tra screwdriver, charger, batteries and accessories
Objective: To create a low cost, thematic package to house several complementary products in one easy-to-carry unit.
Distribution: Hardware stores, mass merchants
Introduction: September 1997
Construction: B-flute corrugated with flexo direct print; each tray holds up to four packages
Producer: U.S. Display Group, Newark, NJ

Product: ToolZall multipurpose tool line
P-O-P company: Southland Promotions, Statesville, N.C.
Distribution: Hardware stores and industrial distributors
Introduction: August 1997
Duration: Temporary
Construction: Corrugated
CooperTools has expanded its countertop program to include three displays for its ToolZall line. The company also offers the products as part of its on-going quarter-pallet program.

Product: Toilet repair products
P-O-P company: Lester Litho Inc., Anaheim, Calif.
Distribution: Home centers and hardware stores
Introduction: February 1998
Duration: Semipermanent
Construction: Corrugated (headers)
Fluidmaster has created a Toilet Tune-Up Center.