Home Improvement

Client: Color Corporation of America, Rockford, Ill.
P-O-P Company: Frank Mayer & Associates Inc., Grafton, Wis.
Division: Permanent, Building Supplies
Size of Run: 500 displays, 50 panel sets, 400 base cabinets
Objective: To provide an economical display that is adjustable in width and format. The left and right "wings" of the color chip holder area can be pivoted in and out to accommodate various space limitations. A separate panel set was produced so the color chips can be mounted to a wall when there is no floor space available.

Product: Shovels
P-O-P companies: Menasha Packaging (design and manufacture), Yukon, Pa.; D & S Communications (graphic design), Mansfield, Ohio
Distribution: Home centers
Introduction: April 1997
Duration: Temporary
Construction: Corrugated
Placing this self-shipper in out-of-section departments throughout a home center increased shovel sales five-fold versus traditional pegboard displays on a home center's H-frame racking.

Product: Easy Off Power Control switch
Number of displays: 500
P-O-P company: IWP Displays & Components, Minneapolis
Distribution: Home centers, lumberyards
Introduction: November 1997
Duration: Permanent
Construction: Melamine, acrylic header
ReiTech Corp.'s interactive display is stopping power equipment shoppers in their tracks to test the company's product.

Client: PPG Architectural Finishes Inc., Pittsburgh, Pa.
Producer: Frank Mayer & Associates Inc., Grafton, Wis.
Marketing Objective: This new concept in paint merchandising put themed brochures on the sides of the color pallet to give the consumer design ideas and color combinations from which to choose. This concept convinced Lowe's Home Centers to take the Olympic brand over two other leading national paint brands.

Product: Locksets
P-O-P company: RTC Industries Inc., Rolling Meadows, Ill.
Distribution: Home centers and hardware stores
Introduction: September 1997
Duration: Permanent
Construction: Cardstock
Weiser Lock's new Lock Logic merchandising system for home center and hardware stores follows a similar design that proved successful for warehouse stores. It provides options, with key shelf elements designed for use on the three available gondola styles.