Home Improvement

Product: Hand tools and wall filler
P-O-P company: REA Displays, Fairfield, N.J.
Distribution: Home centers and hardware stores
Introduction: August 1997
Duration: Temporary
Construction: Corrugated
Red Devil created a combination merchandiser to help introduce its new Ergo 2000 Series of hand tools and cross-merchandise them with its Onetime Ready Mixed Filler. The corrugated display was designed in three versions to accommodate different sizes and combinations of products.

AG Industries
Imperial Home Decor Group
Comments: In the past, the merchandising for wallpaper and borders consisted of bins that mixed both product categories and brands. This display organized the shopping area so customers could make better-informed purchasing decisions. Gravity-fed acrylic trays put the product up front. A spinner features unusually large, 16-inch-wide samples. The prominent headers highlight product categories and decorating styles. The system can be customized to carry as few as 300 or as many as 1,000 wallcovering patterns.

Black & Decker focuses on its two major channels, mass merchants and home centers, by drawing promotional ideas from a variety of categories outside the power tool realm.

Client: Rubbermaid Inc., Wooster, Ohio
P-O-P Company: Darko Co., Twinsburg, Ohio
Division: Permanent, Lawn and Garden Supplies
Size of Run: 850
Objective: The display promotes many uses of the product line. The graphics create an atmosphere of the products in use instead of empty.

Product: Contractor-size versions of Flat Twine
P-O-P company: Phoenix Display & Packaging Corp., West Deptford, N.J.
Distribution: Lumberyards, building supply stores and home centers
Introduction: November 1997
Duration: Temporary
Construction: Corrugated
Nifty Products has introduced a display for its contractor-size rolls of Flat Twine. Individual trays can also be used on countertops.

Client: Sherwin Williams-Dutch Boy, Cleveland
P-O-P Company: Display-Dynamics, Minneapolis
Division: Temporary, Home and Industrial Tools
Size of Run: 1,000
Objective: To drive retail sales of Dutch Boy applicator products and to promote the new package design. The display is accessible from all four sides with the look of a high-end unit.