Home Improvement

USG Corp.
United States Gypsum Corp.

Client: Springs Window Fashions, Middleton. Wis.
Products Promoted: Stock drapery hardware
Objective: To create a "store-within-a-store" destination shop for stock drapery hardware.
Introduction: July 1998
Construction/Materials: Sheet metal, wire, hardboard, screened graphics
P-O-P Company: Cormark, Rosemont, Ill.

Client: Benjamin Moore Paints, Montvale, N.J.
Products Promoted: Deck stain and siding stain
Objective: To reemphasize the quality of Benjamin Moore Paints and to feature the separate deck and siding stains as a family of products. The program includes a color sampler and universal bracketry to adapt to different marketing environments.
Introduction: April 1998
Construction/Materials: Liftable bi-material extrusion, wood, vacuum-formed styrene, metal brackets
P-O-P Company: Mechtronics Corp., Stamford, Conn.

Client: ServiStar (TruServ), Butler, Pa.
Products Promoted: Paints
Objective: To provide directional and informational signs to promote the company's paint lines, including primers, waterproofers, concrete, interior, etc.
Introduction: August 1998
Construction/Materials: Plastic frames and digital inserts
P-O-P Company: SemaSys Inc., Houston

Product: Craftsman table saw accessories
P-O-P company: FHc, Chicago
Distribution: Sears, Roebuck and Co. hardware departments
Introduction: May 1998
Duration: Permanent
Construction: 20-gauge wire (frame), powder-coated sheet metal (panels)
In order to ensure that the key benefits of its guide for table saws are explained clearly to customers in Sears stores, Vermont-American Tool is shipping a three-sided spinner display with the table saw tools in the retailer's Craftsman private-label program.