Home Improvement

Client: Sears, Roebuck and Co., Hoffman Estates, Ill.
Products Promoted: Loose screwdrivers and punch chisels
Objective: To showcase loose, smaller-size hand tools in a minimal space while maintaining product organization. The large graphic panels clearly identify each item and describe the tool's characteristics.
Introduction: April 1998
Construction/Materials: Sheet metal, wire, plastic
P-O-P Company: FHc, Chicago

Products: Power tool accessories
P-O-P company: LLB Group Inc., Port Washington, Pa.
Distribution: Home centers and hardware stores
Introduction: June 1998
Duration: Permanent
Construction: Cardstock, metal framing
Vermont American Tool's new Select-A-Tool V-rack system for its power tool accessories allows retailers to offer at-a-glance information for consumers.

Product: Village brand EasyUps Big Border wallpaper borders
P-O-P companies: Robert S. DeCruchy Inc. (design), Garden City, N.Y.; Display Components Manufacturing Co. (manufacture), West Babylon, N.Y.
Distribution: Home centers and specialty wallcovering stores
Introduction: May 1998
Duration: Temporary
Construction: Wire framing
The Big Border display from FSC Wallcoverings provides colorful impact in a small footprint. The line features several styles of borders and was designed to appeal to kids.

Client: Sterling Plumbing Group, Rolling Meadows, Ill.
Products Promoted: Tub and shower doors
Objective: The display provides actual frame finish and glass samples for the customer to touch and feel patterns. It also shows the different roller mechanisms that the customer rarely gets to see because they are hidden within the construction of the tracking.
Introduction: August 1998
Construction/Materials: Hardboard, frame finish samples, glass samples
P-O-P Company: AMD Industries, Cicero, Ill.

Product: Craftsman table saw accessories
P-O-P company: FHc, Chicago
Distribution: Sears, Roebuck and Co. hardware departments
Introduction: May 1998
Duration: Permanent
Construction: 20-gauge wire (frame), powder-coated sheet metal (panels)
In order to ensure that the key benefits of its guide for table saws are explained clearly to customers in Sears stores, Vermont-American Tool is shipping a three-sided spinner display with the table saw tools in the retailer's Craftsman private-label program.