Home Improvement

Client: Sears, Roebuck and Co., Hoffman Estates, Ill.
Products Promoted: Loose screwdrivers and punch chisels
Objective: To showcase loose, smaller-size hand tools in a minimal space while maintaining product organization. The large graphic panels clearly identify each item and describe the tool's characteristics.
Introduction: April 1998
Construction/Materials: Sheet metal, wire, plastic
P-O-P Company: FHc, Chicago

Products: Power tool accessories
P-O-P company: LLB Group Inc., Port Washington, Pa.
Distribution: Home centers and hardware stores
Introduction: June 1998
Duration: Permanent
Construction: Cardstock, metal framing
Vermont American Tool's new Select-A-Tool V-rack system for its power tool accessories allows retailers to offer at-a-glance information for consumers.

Product: Village brand EasyUps Big Border wallpaper borders
P-O-P companies: Robert S. DeCruchy Inc. (design), Garden City, N.Y.; Display Components Manufacturing Co. (manufacture), West Babylon, N.Y.
Distribution: Home centers and specialty wallcovering stores
Introduction: May 1998
Duration: Temporary
Construction: Wire framing
The Big Border display from FSC Wallcoverings provides colorful impact in a small footprint. The line features several styles of borders and was designed to appeal to kids.

Client: Sterling Plumbing Group, Rolling Meadows, Ill.
Products Promoted: Tub and shower doors
Objective: The display provides actual frame finish and glass samples for the customer to touch and feel patterns. It also shows the different roller mechanisms that the customer rarely gets to see because they are hidden within the construction of the tracking.
Introduction: August 1998
Construction/Materials: Hardboard, frame finish samples, glass samples
P-O-P Company: AMD Industries, Cicero, Ill.

P-O-P Systems, Package Revamps Hammer Home Changes in the Hardware Industry

Client: Sherwin-Williams, Cleveland
Products Promoted: All lines in Sears paint department
Objective: To develop a signage system that works on multiple types of existing store fixtures, can be installed in any length run and can accept different-size graphics.
Introduction: July 1998
Construction/Materials: Extruded PVC, injection-molded ABS
P-O-P Company: Cormark, Rosemont, Ill.

Client: Roman Adhesives Inc., Calumet City, Ill.
Product Promoted: Stick-Ease Wallpaper Seam Adhesive
Objective: The company wanted to offer an alternative to the traditional way of displaying tubes on peghooks. This display has an inner tray that keeps the 3-ounce tube standing straight, while allowing customers to see the packaging.
Introduction: January 1998
Construction/Materials: Printed and die-cut corrugated
P-O-P Company: Batavia Containers, Batavia, Ill.