Home Improvement

Client: Macco, Cleveland
Product Promoted: Liquid Nails construction adhesives in cartridges
Objective: To provide an aisle display that would stimulate impulse buys.
Introduction: June 1998
Construction/Materials: Corrugated
P-O-P Company: Tenneco Packaging (carton design), Ashland, Ohio; Liljeqvist & Wargo (art design), Westport, Conn.

Vermont American Tool Co.
Comments: The one-piece, uncomplicated folding design of this display meant it could be set up very easily. The display's wedge shape lends itself to either standalone or endcap positions. Contest entry forms can be collected in the bottom of the display.

Client: Devoe Coatings, Louisville, Ky.
Products Promoted: Industrial coatings
Objective: To promote industrial coatings to contractors and to provide an information center.
Introduction: September 1998
Construction/Materials: Laser-routed square tubing, expanded metal, printed Sintra, acrylic holders
P-O-P Company: Diversified Advertising Inc., Louisville, Ky.

USG Corp.
United States Gypsum Corp.

Client: Springs Window Fashions, Middleton. Wis.
Products Promoted: Stock drapery hardware
Objective: To create a "store-within-a-store" destination shop for stock drapery hardware.
Introduction: July 1998
Construction/Materials: Sheet metal, wire, hardboard, screened graphics
P-O-P Company: Cormark, Rosemont, Ill.