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Path to Purchase Institute’s 27th annual Trends Report examines a variety of key issues that are influencing the future of shopper engagement. Members have an exclusive opportunity to begin reviewing the data.

See how retailers including Walmart, Target and Amazon pushed their sales events earlier this year with a sampling of activity.

Described as “inspirational destinations,” Best Buy’s immersive format includes dedicated demo areas, brand shops including for Lego and more space for Geek Squad services.

An immersive pop-up experience showcased LG Electronics' premium Signature brand at a South Korean venue where LG recently sponsored two shows.

EuroShop’s 2023 Retail Trade Fair, which takes place Feb. 26 through March 2 in Germany, will bring together the international retail industry and its partners at Dusseldorf Exhibition Centre for the 21st time.

A year after Lowe’s launched its retailer media network in partnership with CitrusAd and Criteo, P2PI caught up with executives from Lowe's and Criteo.

Yahoo integrates its DSP and sustainable identity solution with Lowe’s One Roof Media Network.

The Path to Purchase Institute's parent company is recognizing women in retail, technology, consumer goods, healthcare and hospitality through awards programs designed specifically for women leaders.

Our gallery presents a sampling of eye-catching and effective in-store activations.