After renewing its multiyear sponsorship of the NFL, Lowe’s debuted a marketing campaign and released a limited-edition 'DIY wrist coach' to help football fans and Millennial homeowners tackle home improvement projects.
The microsite serves the next generation of homeowners with resources, including DIY guides, product recommendations, moving checklists, design inspiration and free virtual workshops.
Recent retail news includes CVS adding self-care SKUs designed with input from the disabled community, and Whole Foods planning to install Amazon technology in stores that lets shoppers pay with a wave of their hand.