2004 P-O-P Trends Report: Retailers Rate Marketing Tactics A survey of retailer executive attitudes and practices The Best in Retail Event Marketing Event Marketer magazine's best retail-focused campaigns of 2003 'Try Me' Tool Packaging Lifts Sales 30% Package color and shape get brand recognition, but a consumer who touches a package might move it from the shelf to the shopping cart. Jim Peters examines the "try-me" strategy of Ridge Tool Co. Corona Clipper Adapts Package for Wal-Mart Jim Peters examines the "try-me" strategy of Corona Clipper Inc. Circle K Takes Coke Drinkers Home Marketing in the Home Center Channel Mattress Giant Lightboxes Emphasize Selection, Classiness Bosch Packaging Aims at Two Target Markets McNeil Offers a Remedy for Retailers Sta-Green's Just the Ticket for Lowe's First Previous 106 107 108 109 110 Next Last
