Dove Beauty Bar at Wal-Mart A case study from the Promotion Marketing Association's 2004 Reggie Awards Longs Heads to the Outback with P&G Unilever's Dove Alights at Drugstores Walgreens, P&G Indulge Customers Clairol Joins Daytime Reality Show A&P is Wild About Harry and David HBA Show Debrief: P&G Leads with Retail Innovation Cosmetics Branch Out As the line between mass and prestige cosmetics continues to blur, less saturated beauty markets are being targeted to build sales. Selling Strength: Alterna Professional Haircare Alterna promotes its potent professional haircare products with an unusual, eye-catching floorstand Display Offers Cosmetic Look for Clinical Product Cosmetics Report: American Beauty A push for stronger store branding and "open sell" retailing have made it more challenging for cosmetics marketers to build their brands at retail. White Rain Restyles Dippity-Do Promotion First Previous 27 28 29 30 Next Last
