The International Textile & Apparel brand was able to achieve a 4-to-1 return on ad spend ahead of the 2023 holiday season by enrolling in Walmart Fulfillment Services and working with Walmart Marketplace solution provider SellCord to optimize its Walmart.com presence.
Recent retail news includes Walmart Connect offering education and certification options for partners, and Target teasing the imminent arrival of its Roundel Media Studio.
The mass merchant tied in to the Aug. 2 theatrical release of "Teenage Mutant Ninja Turtles: Mutant Mayhem" by spotlighting licensed SKUs, including two exclusives.
Small businesses can apply to pitch their U.S.-made products at the October event, through the online portal or via Walmart's first local trailer tour.