Shoe Companies Run Hard to Get Feet in Doors Fierce competition, smallish stores, desire for semipermanence create P-O-P stampede Hi-Tec Mascot Promotes Shoes, Outdoor Play Etonic Unveils High-Tech Line Fixture Showcases the 'Roll' of Heelys Shoes Under Armour Unveils Displays for 'Woman' Shoe Pavilion Gets Branded P-O-P with 'Warehouse' Look Adidas Teams With 'Becks' Phone number on P-O-P lets consumers ring soccer star David Beckham Skechers Launches 'Universal' Display Efficient unit holds different shoe lines throughout year; reduces discarded P-O-P Adidas Kicks Up Display with Beckham Phone Promo Skateboarders Demo Shoes on Vans Bench Sporting Goods Market Goes High-Touch, High-Tech Specialized retailers look for interactive displays so they can continue to compete with mass merchants. Rocky Boots Strengthens P-O-P for Apparel Line First Previous 21 22 23 24 25 Next Last