Footwear

Product: Timberland socks
P-O-P company: Lewis Design Group (graphics), Greensboro, N.C.
Distribution: Department and footwear specialty stores
Introduction: March 1999
Duration: Temporary
Construction: Paper
Countercards for the "Buy Three, Plant A Tree" promotion for Timberland brand socks, have tear-off coupons that invite consumers to participate.

Retail chain: Wild Pair
Marketer: Skechers USA
P-O-P company: United Displaycraft, Des Plaines, Ill.
Purpose of display: This shoe tower was developed as a permanent display to complement Wild Pair's interior store design and to borrow from Skechers image as a youthful brand.