Footwear

In the competitive world of sporting goods merchandising, concept shops and multi-tiered promotional programs rule the playing field.

Client: adidas Americas, Beaverton, Ore.
Products Promoted: Apparel and shoes
Comments: Based on four modular building blocks, adidas' adiShops concept shops feature customized shelving, panels and configurations. Backlit graphics brighten up Gart Sportscastle in Denver (left), while Destination 1440 (below) in Berkeley, Calif., features holographic lights with floating adidas logos.
Introduction: Sept. 2001 in Gart Sportscastles; June 2001 in Destination 1440
Size of run: 30 shops

Kiosks located in Vans skateparks and retail outlets allow users to access the Vans Web site for information about the company's products, skateparks, dealers and events. More than 30 were produced.
Producer: Kiosk Information Systems, Broomfield, Colo.

$1 million in-store campaign for 4Wheelers lands new accounts

Retail Category: Footwear Stores/Departments
Display Type: Temporary Graphics
Client: Skechers USA
Producer: Mat-Tech Inc., Acworth, Ga.
Size of Run: 2,500
Comments: Taking advantage of retail floor space, these three mats feature custom-dyed nylon twist carpet backed with rubber for minimal movement.

Retail Category: Footwear Stores/Departments
Display Type: Retail - Account-Specific
Client: Reebok International
Producer: Art Merchandising Inc., New York
Size of Run: 1,250
Comments: Available only at Foot Locker stores, the BlackTop shoe is targeted at outdoor basketball players. A modified backboard and rim with a distressed look communicate the outdoor basketball message.

Retail Category: Footwear Stores/Departments
Display Type: Permanent Signage
Client: Gravis
Producer: Crew Design Inc., Kent, Conn.
Size of Run: 2,000
Comments: This small sign features an acrylic front panel with a cutout of the Gravis logo. The back panel slides out to enable easy updating of graphics. The sign can be used on countertops or mounted via included hardware.

Retail Category: Footwear Stores/Departments
Display Type: In-line, Gondola or On-shelf Displays
Client: AND 1
Producer: Crew Design Inc., Kent, Conn.
Size of Run: 1,500
Comments: AND 1's new basketball shoe is targeted at playground, high school and college basketball players. This slatwall display employs chain link fencing typically used on playgrounds to complement the shoe's aggressive, raw image.

Retail Category: Footwear Stores and Departments
Display Type: Permanent - Freestanding or Aisle Displays
Client: Etonic
Producer: New Dimensions Research Corp., Melville, N.Y.
Size of Run: 570
Comments: This spinning tower allows a customer to select a quality pair of shoes, size them and order a custom pair without help from the salesforce. Pens, paper and order forms are attached to the display.