Footwear

Architectural Woodwork Corp.
The Brown Group

Rapid Displays
AD One
Comments: This tabletop display highlights a new collection of products from a manufacturer known for its equestrian line. The natural materials chosen for the display picked up on the brand's outdoor heritage. Changeable graphics panels are designed to be easily updated, incorporating either equestrian imagery or seasonal themes.

Cornerstone Display/Cameo Container
LA Gear
Comments: This manufacturer has developed a line of shoes that are motion-sensitive. An electronic chip needed to be designed so that the shoe could be activated by DC power on a self-activation timer. The display incorporates a vacuum-formed shell, printed with color graphics, that helps highlight the product's various lighting characteristics. Fiberoptic lighting is also used to simulate stars in the galaxy.

AMD Industries
Wolverine Worldwide
Comments: Marketing executives wanted a display that would appeal to all consumers. Steel construction components were selected for their strong appearance and their acceptance of magnetic graphics, which could be interchanged without damaging the display. The powder-coated color is said to be unique in that it is really three colors in one, enabling the display to work with brown, black or tan product.

Rockport Golf
Comments: This display was designed for accounts with limited floor space. These 7-foot towers are able to communicate a good deal of technical information to the consumer. This design was also seen as an "out of the box" concept that drew high interest in "green grass" accounts.

Frank Mayer & Associates Inc.
Azaleia
Comments: The goal of this display was to communicate new technology in shoes, differentiate the brand from competitors, and attract attention without obstructing the view of the rest of the store. The large banner explains how the technology works.