Footwear

Client: adidas America, Beaverton, Ore.
Distribution: Soccer specialty shops
Size of Run: 120
Producer: JPMS Inc., Santa Fe Springs, Calif.
Division: Permanent, Personal Products and Accessories: Footwear and Shoe Care
Objectives: The client wanted to introduce and educate consumers about this new soccer shoe line. The three-dimensional design allows shoppers to see a 360-degree view of all aspects and features/benefits of the new line.

Client: Skechers USA, Manhattan Beach, Calif.
Distribution: Shoe and department stores
Size of Run: 250
Producer: United Displaycraft, Des Plaines, Ill.
Division: Permanent, Personal Products and Accessories: Footwear and Shoe Care

Client: Skechers USA
Distribution: Children's apparel stores
Size of Run: 1,000
Producer: Skechers USA, Manhattan Beach, Calif.
Division: Permanent, Personal Products and Accessories: Footwear and Shoe Care

Client: Sara Lee Household & Body Care-USA, Exton, Pa.
Size of Run: 500
Producer: Henschel-Steinau Inc., Englewood, N.J.
Division: Permanent, Personal Products and Accessories: Footwear and Shoe Care

Client: Mountain Gear, Raritan, N.J.
Distribution: Shoe stores and sports centers
Size of Run: 500 main displays and logo medallions; 1,500 shoe shelves
Producer: Acrylic Designs Inc., Springfield, Vt.
Division: Permanent, Personal Products and Accessories: Footwear and Shoe Care

Distribution: Skechers retailers
Size of Run: 1,000
Producer: Skechers USA, Manhattan Beach, Calif.
Division: Permanent, Personal Products and Accessories: Footwear and Shoe Care

Marketers of apparel and fashion accessories are approaching the retail environment with a combination of creativity and common sense.

Dahlgren Footwear launches new displays and packaging to highlight the company's first-time use of alpaca in its technical socks.