Footwear

Retail chain: Wild Pair
Marketer: Skechers USA
P-O-P company: United Displaycraft, Des Plaines, Ill.
Purpose of display: This shoe tower was developed as a permanent display to complement Wild Pair's interior store design and to borrow from Skechers image as a youthful brand.

Client: RYKA, Portland, Ore.
Distribution: Athlete's Foot stores
Size of Run: 140
Producer: Medallion Associates, New York
Division: Permanent, Footwear and Shoe Care
Objectives: The client wanted to develop a unit that would tell the RYKA "exclusively for women" story while also blending into the Athlete's Foot store environment.