Footwear

Retail Category: Footwear Stores and Departments
Display Type: Permanent - Freestanding or Aisle Displays
Client: Etonic
Producer: New Dimensions Research Corp., Melville, N.Y.
Size of Run: 570
Comments: This spinning tower allows a customer to select a quality pair of shoes, size them and order a custom pair without help from the salesforce. Pens, paper and order forms are attached to the display.

Client: Bostonian, Newton Upper Falls, Mass.
Comments: Three maple nesting tables with brushed aluminum trim provide an elegant presentation for Bostonian shoes in upscale department stores.
P-O-P Company: Wenzl & Co., Chicago

Client: Dexter Shoe Co., West Newton, Mass.
Comments: This easily installed banner and easel features a four-color rendition of Dexter's new GolfMoc shoe printed on a satin banner.
P-O-P Company: Hollywood Banners Inc., Copiague, N.Y.

Client: Hi-Tec Sports, Modesto, Calif.
Producer: JPMS Inc., Santa Fe Springs, Calif.
Comments: Hi-Tec wanted to portray the rugged strength of its product, so this display is constructed of thick, clear-coated sheet metal, wire and an unfinished pine log. The embossed header is made from the same leather as the boots, and the net ties in with Hi-Tec's Adventure Racing Series, in which contestants use nets to traverse rivers and other obstacles.

Client: Venator Group, New York
Producer: Medallion Associates Ltd., New York
Comments: This leaseline sign was used to feature another shoe in the series of Nike Tuned Air exclusive promotions for Foot Locker. The displays clearly announce the shoe is available exclusively at Foot Locker stores.

Client: Skechers USA, Manhattan Beach, Calif.
Producer: United Displaycraft, Des Plaines, Ill.
Comments: Designed specifically for Journeys retailers, this display sought to maximize Skechers visibility, reinforce the partnership with Journeys, promote a large number of styles and have easily updatable graphics. Although the units are large, assembly and installation was made easy by limiting the number of pieces.

Client: Nike, Beaverton, Ore.
Producer: Rapid Displays, Chicago
Comments: Principal elements in this program include a slatwall display, an injection-molded "pod" mobile, a floor graphic and a lenticular sign. To reinforce that the shoes are exceptionally springy, a motion sensor in the mobile triggers a "boing" sound when customers pass underneath. A light sensor on the slatwall piece also triggers the sound when a customer picks up a shoe.

Client: Skechers USA, Manhattan Beach, Calif.
Products Promoted: Skechers Kids line
Objective: To reinforce the Skechers brand within the children's segment of the footwear category by providing retailers with a useful floor mat.
Introduction: January 2001
Construction/Materials: Screenprinted graphics on plush olefin carpet mat
P-O-P Company: Mat-Tech Inc., Acworth, Ga.