Footwear

Client: New Balance Athletic Shoes Inc., Boston
Introduction: March 2002
Size of run: 1,500
Construction/Materials: Wire, injection-molded plastic
Comments: New Balance updated its lineup of wood displays to modular units that include a variety of materials. The displays can be configured as floorstands, countertop units or shoe shelves.
P-O-P company: Consumer Promotions International, Mount Vernon, N.Y.

Client: Rocky Shoes & Boots Inc., Nelsonville, Ohio
Introduction: Fall 2002
Size of run: 500
Construction/Materials: Wood, powder-coated grid, foam rocks
Comments: New floor displays for Rocky Shoes & Boots sport a more streamlined look than prior versions. A rug and bench (above, left) for shoe fitting are also available.
P-O-P company: Downing Enterprises, Copley, Ohio

Product: Footwear
Number of displays: 3,000
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Distribution: Sporting goods and department stores
Introduction: July 2001
Duration: Temporary
Construction: Tagstock, PETG plastic, LED lights
Display set-up: Retail staff
This display for Finish Line sporting goods stores was placed in store windows to attract attention to Nike's all-weather shoes.

Products: Shoes and boots
Number of displays: 200
P-O-P company: Concept Designs, Mountain View, Calif.
Distribution: Western wear and farm stores, independent tack shops, shoe stores
Introduction: July 2001 (Rugged West collection); November 2001 (Cobalt Workboot collection)
Duration: Permanent
Construction: MDF laminate base, solid wood post, brushed aluminum shelves, brushed mylar header, canvas banner
Display set-up: Retail staff

Products: Shoes and boots
Number of displays: 200
P-O-P company: Concept Designs, Mountain View, Calif.
Distribution: Western wear and farm stores, independent tack shops, shoe stores
Introduction: July 2001 (Rugged West collection); November 2001 (Cobalt Workboot collection)
Duration: Permanent
Construction: MDF laminate base, solid wood post, brushed aluminum shelves, brushed mylar header, canvas banner
Display set-up: Retail staff