Footwear

Product: Lynco brand foot orthotics
Number of displays: 500
P-O-P company: Josephson Wohlers Blut Inc., Parsippany, N.J.
Distribution: Podiatrist offices, sporting goods stores, pharmacies
Introduction: February 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Apex Foot Health Industries has introduced a floorstand to promote an ongoing monthly sweepstakes program and to draw more attention to its upscale orthotics line.

Product: Socks
Number of displays: 1,000
P-O-P company: Corrugated Container, Roanoke, Va.
Distribution: Mass merchants, sporting goods stores
Introduction: October 1998
Duration: Temporary
Construction: Corrugate
Display set-up: Retail staff
Arriving prestocked, Moretz Sports' corrugated counter display drives sales of its NASCAR-licensed socks.

Client: New Balance, Boston
Producer: Thomson-Leeds Company Inc., New York
Marketing Objective: This "U"-shaped display is shoppable from three sides, creating a dramatic brand presentation as consumers enter The Sports Authority. It merchandise 54 individual footwear styles.