Footwear

Client: Messer Imports, Lyndhurst, N.J.
Products Promoted: Claybrooke men's and women's slippers
Objective: To provide a temporary display showcasing slippers during the holiday season. The display had to be shoppable from two sides and durable enough to last through the holiday season.
Introduction: September 2000
Construction/Materials: SBS, 200-pound B-flute corrugated, white nylon rivet fasteners and clear K-resin quick-grip fasteners
P-O-P Company: Meridian Display & Merchandising, St. Paul, Minn.

Client: Puma North America Inc., Westford, Mass.
Products Promoted: Puma footwear
Objective: To create merchandising components that catch the eye and create instant brand recognition. A store-within-a-store was developed to easily devote a section of the retail environment to Puma.
Introduction: July 2000
Construction/Materials: Polished sheet metal, painted Styrofoam, gray expanded PVC, powder-coated hardware
P-O-P Company: Display Boys, Costa Mesa, Calif.

Client: Skechers USA, Manhattan Beach, Calif.
Products Promoted: Skechers women's and kids' footwear
Objective: To target the trend-savvy female teen by portraying a youthful, hip and stylish image of the Skechers lifestyle on a durable, high-tech display.
Introduction: January 2001
Construction/Materials: Litho sheet mounted to foamboard
P-O-P Company: Rosebud Display Corp., Woodland Hills, Calif.

Client: Red Wing Shoe Co.
P-O-P Company: Concept Designs Inc., Mountain View, Calif.
Size of Run: 700
Comments: This countertop display creates a brand presence for Red Wing's Eric Clapton Classics line of shoes. An interchangeable backer card provides imagery of the Red Wing Shoe Co., Eric Clapton and Fender Guitar. The base is a high-gloss, powder-coated wood replica of Clapton's trademark guitar.

Client: Genesco Inc., Nashville, Tenn.
Products Promoted: Buffalino brand shoes
Objective: To create a display that enhances the Buffalino brand within Genesco's Journeys retail outlets. The display needed to showcase multiple footwear styles while competing with well-known national brands.
Introduction: November 2000
Construction/Materials: Aluminum diamond plate, powder-coated steel, MDF wood and screenprinted Plexiglas
P-O-P Company: Display Boys, Costa Mesa, Calif.

Client: Vans, Santa Fe Springs, Calif.
Products Promoted: Vans footwear
Objective: To create a larger Vans presence that enhances branding in the retail environment. The display had to match the existing footprint while being expandable to accommodate future setups.
Introduction: March 2001
Construction/Materials: Powder-coated steel, acrylic, screenprinted image
P-O-P Company: Display Boys, Costa Mesa, Calif.

Client: Nike Inc., Beaverton, Ore.
Product Promoted: Air Jokul cross training shoe
Objective: To communicate that the shoe features a full-length air bag, is offered in 4EEEE widths and is available at an affordable price.
Introduction: October 2000
Construction/Materials: Powder-coated wire, polypropylene, Sintra, vinyl and rubber
P-O-P Company: Beeline Group Inc., Newark, Calif.