Footwear

Client: Schering-Plough Healthcare Products Inc., Liberty Corner, N.J.
Products promoted: Dr. Scholl's foot health products
Category management strategy: This display organized the product into six different categories, each identified by its own distinct color. A planogram was provided to the consumer to facilitate finding the product.
Retailer: Mass merchants, chain drugstores and chain food stores
P-O-P company: Mechtronics, Stamford, Conn.
Number of displays: 3,000
Date of introduction: January 1998

Product: Superfeet footbeds (athletic shoe inserts)
Number of displays: 500 sizers, 250 floorstands
P-O-P companies: The Loomis Co. (sizer), Seattle; CTA Fixtures Inc. (floorstand), Ontario, Calif.; Kirwin Communications (graphic design), Park City, Utah
Distribution: Sporting goods specialty stores
Introduction: July 1998
Duration: Permanent
Construction: Thermoformed ABS, pressboard, Kydex (sizer); laminated wood, acrylic, casters (floorstand)

Rapid Displays
AD One
Comments: This tabletop display highlights a new collection of products from a manufacturer known for its equestrian line. The natural materials chosen for the display picked up on the brand's outdoor heritage. Changeable graphics panels are designed to be easily updated, incorporating either equestrian imagery or seasonal themes.