Footwear

Mila Displays Inc.
Skechers USA
Comments: The objective of this entry was to increase the Skechers name recognition. The size of the entry makes it very easy to fit around all types of footwear while not being overbearing. Since the Skechers Collection combines elegance and durability, the use of wood, aluminum and multi-color screen printing helps to express these ideas. Reorders are expected, as initial client requests were larger than expected.

Rapid Displays
Ariat International
Comments: This display for performance footwear for equestrian athletes highlights a new heel cushioning technology and explains the benefits to riders. The display was designed in layers to communicate the layering of the product's technology. The base layer portrays an equestrian athlete in action. The second layer, a pillow die cut, shows a cutaway of the boot and the cushioning. The third layer, made of clear plexiglass, calls out the different technology features in the second layer's illustration.

Pratt Corp.
Skechers USA
Comments: Using passive motion, this metal spring unit is interactive. Consumers need only touch the shoe to see it move. The goal of the display was to design a more creative, innovative way to merchandise shoes on store counters.

Client: Timberland, Stratham, N.H.
Products Promoted: Back-to-school/Fall line of boots
Objective: To produce a self-standing floor display with high impact that is easy for retailers to assemble.
Introduction: September 1998
Construction/Materials: ADBOX -- E-Flute boxes that are screen printed with plastic connectors to assemble the wall display
P-O-P Company: ADBOX Inc., Hermosa Beach, Calif.

Product: S-Lights lighted footwear
Number of displays: 225
P-O-P companies: Mirro Products (design and construction), High Point, N.C.; Advantage Marketing Systems (design), Santa Ana, Calif.
Distribution: Department stores
Introduction: March 1999
Duration: Permanent
Construction: Sheet metal (base), steel tubing (frame), wire (shelves), PETG plastic (surface panels)
Display set-up: Field service reps
Skechers released a shoe tower to shine attention on its S-Lights lighted footwear for kids.