Eye Care

The retailer tied in to the May 26 theatrical release of Walt Disney Pictures' "The Little Mermaid" by launching an exclusive store brand beauty collection based on the film.

French skincare brand Provence Beauty made its U.S. debut this month at Ulta Beauty stores and Ulta.com.

Revolution Beauty London in August launched a limited-edition collection based on Paramount Pictures’ 1995 teen comedy "Clueless" with Target as its exclusive brick-and-mortar U.S. retailer. 

The cosmetics brand brought a line of licensed Harry Potter products exclusively to Ulta as part of an ongoing partnership with the beauty retailer.