Electronic Shelf Labeling

Supermarkets have truly embraced instant-print store-sign-age systems

The beverage market is growing in diversity and marketers are depending on P-O-P to help define categories, enhance brand images and establish credibility

Supermarkets that try to squeeze in as many products and promotions as possible must be aware that too many messages or brands will only confuse shoppers.

Armed with data and a desire for a uniform look, retailers are exercising stricter control in the aisles.

Operators are demanding that product marketers supply signage that better conforms to their design image and adds to the uniform look of the store.

Designers are urging retail clients to exercise a little graphic restraint with their signage.