All Roads Lead to Point of Purchase Supermarkets that try to squeeze in as many products and promotions as possible must be aware that too many messages or brands will only confuse shoppers. Kodak 'ShopSimple' Helps Consumers Focus Dollar General Vendor Criteria Taking Control of the Aisles Armed with data and a desire for a uniform look, retailers are exercising stricter control in the aisles. Drawing a Line in the Linoleum Operators are demanding that product marketers supply signage that better conforms to their design image and adds to the uniform look of the store. All Signs Point to Less Designers are urging retail clients to exercise a little graphic restraint with their signage. Dr Pepper/Seven Up 'Flips' for dnL Pepsi Sings Blue with New Launch Rayovac Recharges Packaging, Displays Office Depot, Microsoft Develop Category Management System First Previous 28 29 30 31 32 Next Last
