The Rap on Shoes Hip-hop culture dominates the footwear category, so marketers walk to an urban beat. They also are leveraging well-known properties to establish brand trust in specific niche markets. Schwinn's 'Phat' Display The Sting-Ray roars into Toys 'R' Us on a custom display that fits its oversized rear wheel Retailers Make 'Lord of the Rings' King The Gap Sends Customers Packing Changing Channels Channel Blurring: A Consumer's Perspective Neutrogena Treats Eckerd to a Movie Acquisition Overview: Shaw's and Eckerd Toy 'R' Us Stakes Claim on 'Van Helsing' Tower Hypes New Janet Jackson CD RadioShack Targets Internet Users Office Depot Rolls Out Rewards Program First Previous 403 404 405 406 407 Next Last
