eCommerce

With its renewed commitment to EDLP, Walmart is cutting back on co-op partnerships and urging marketers to think more strategically about their shopper programs. Here's how they can continue to win.

Q&A with Terese Herbig

GfK survey shows marketers are searching for a targeting ‘silver bullet’ in their mobile marketing

Experts are expecting this connectivity to significantly affect retailers, brands and shoppers within three to five years