Sony Pictures tied its release of “Hotel Transylvania 3: Summer Vacation” into an Amazon Alexa skill that brings the voices of select characters into consumers’ homes to read a bedtime story, sing a nursery rhyme or tell a joke.
Procter & Gamble sent out a back-to-school-themed email to members of its P&G Everyday online community on Aug. 28 dangling $3 off a first Gillette on Demand purchase.