eCommerce

Coca-Cola Co. tied in to Valentine’s Day by dangling more Coke Energy samples via a new skill for Amazon’s Alexa voice assistant.

From RIS, Feb. 14:

From Progressive Grocer, Feb. 18:

The Feb. 12 email positioned the duo as a “match made in heaven” and encouraged shoppers to “indulge in this decadent, sweet — and beautiful — pairing.”