eCommerce

Ahold Delhaize’s Stop & Shop and Giant Food tied in to Procter & Gamble’s Nov. 22 brandSaver FSI by offering loyalty cardholders $5 off purchases of $25 worth of Tide, Gain and Downy SKUs in a single transaction.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase

Brands find ways to stay in the game as the pandemic changes the rules