Retailers are launching media networks at a bristling pace. Most expect the field to widen in the next few years, putting pressure on budget allocation for marketers.
Using its proprietary research capabilities, the Path to Purchase Institute surveyed 1,000 Gen Z consumers from across the U.S. in March 2022 to learn about their shopping habits.
Best Buy is breaking into new territory again while keeping its eye on high-tech products in the health and wellness, skincare, outdoor living and electronic transportation categories.
