Korbel Aims Wedding Promotion at Men U.S. Retail Food Industry: Store Format Update, 2002 Educational P-O-P Helps Sprint Promote Prepaid Internet Access Crest P-O-P Promotes With a Smile Lights, Camera... P-O-P!' While movie and music procedures may be closer to the spotlights and the glory, marketers rely on P-O-P procedures to add excitement where it really counts: at stores and ticket booths. Pepsi-Yahoo! Fusion Marketing Expands Promo Reach, Cuts Costs New Loyalty Program Offers S&H Points Cosmetics Merchandising Makeover In the wake of retail movement toward open-sell, cosmetic marketers are becoming more strategic in their approach to in-store merchandising and P-O-P. Miller 'Get The Goods' Promo Features P-O-P, Enhancers Mission: CONTROL Communication keeps P-O-P projects on target, from initial brainstorming to in-store placement. First Previous 317 318 319 320 Next Last