Lights, Camera... P-O-P!' While movie and music procedures may be closer to the spotlights and the glory, marketers rely on P-O-P procedures to add excitement where it really counts: at stores and ticket booths. Pepsi-Yahoo! Fusion Marketing Expands Promo Reach, Cuts Costs New Loyalty Program Offers S&H Points Mission: CONTROL Communication keeps P-O-P projects on target, from initial brainstorming to in-store placement. Cosmetics Merchandising Makeover In the wake of retail movement toward open-sell, cosmetic marketers are becoming more strategic in their approach to in-store merchandising and P-O-P. Miller 'Get The Goods' Promo Features P-O-P, Enhancers Dow Jones Offers WSJ Interactive Via In-Store Campaign Amstel Light Aims to Lighten Your Tax Worries Stop pulling your hair out! efollett.com Links Retail and E-tail Packaging Raises Merchandising Bar Home improvement merchandising continues to be upgraded with new designs.The goal? Organize complicated lines and make shopping easier. First Previous 319 320 321 322 Next Last
