eCommerce

The retailer is positioning its All in Motion private label as a way to help shoppers improve their physical and mental health for 2024.

The digital marketing trends that defined the fourth quarter of 2023, according to Skai, include commerce ads boosting paid social investment and cost-per-click growth propelling retail media spend.

DTC personal care brand Athena Club launched a set of limited-edition razors exclusively at Target in November through a licensing deal with Warner Bros.’ “Barbie.”

Clorox Co. provided Target with a pair of exclusive, limited-edition holiday packages of Clorox disinfecting wipes.

Boston-based Allen & Gerritsen will lead the grocer's brand and multi-channel creative strategies and execution across its assets.

A report from CommerceIQ also indicates that Sponsored Display and Sponsored Product ads saw the largest growth on Amazon last year.

Procter & Gamble’s Gillette Labs teamed up with gaming hardware manufacturer Razer to launch a limited-edition razor exclusively at Target in November.

At P2PI's Feb. 6 event, Claire Wyatt, vice president of business strategy and marketing science, will outline how retailer media networks can leverage first-party data to help brands and agencies meaningfully engage with consumers.

Seasonal scents from Unilever’s Beloved by Love Beauty and Planet line are receiving the spotlight on a secondary display in stores.

Swiss beauty brand Weleda released a pair of face care lines exclusively through Amazon in the fall.