Drug Store

Product: Seedlings gumballs
Number of displays: 450,000
P-O-P companies: L'aubier Inc. (manufacture), Ste-Clothilde de Norton, Quebec; G.C.I. Communications Inc. (header/label design), Toronto; Goldrich Inc. (header/label printing), Toronto
Distribution: Sam's Club, convenience stores, drugstores and mass merchants
Introduction: July 1996
Duration: Temporary
Construction: Pine; four-color pressure-sensitive label; four-color header on 100-pound paperboard

Product: Love's Chocolate Truffles lip and nail colors
P-O-P companies: Marstay Ltd., Freeport, N.Y.; DKB and Partners Inc., Morristown, N.J.
Distribution: Mass merchants and drugstores
Introduction: June 1996
Duration: Semipermanent
Construction: Vacuum-formed, high-impact styrene; four-color riser printed on 80-pound coated litho stock mounted to 50-point chipboard

Product: PhotoCard photo frame
Number of displays: 1,000 spinning racks; 10,000 counter boxes
P-O-P companies: Wyrefab Inc. (spinning rack), Gardena, Cal.; Ferruccio and Associates (printing, rack header), Gardena, Cal.; Englander Container Corp. (counter box), Waco, Texas
Distribution: Drugstores, gift stores, supermarkets, mass merchants, bookstores and specialty stores
Introduction: April 1996 (spinning rack); May 1996 (counter box)
Duration: Permanent (spinning rack); temporary

Product: Duracell batteries
Number of displays: 1,000
P-O-P company: Santa Cruz Industries, Santa Cruz, Calif.
Distribution: Mass merchants, convenience stores, drugstores, supermarkets
Introduction: May 1996
Duration: Permanent
Construction: High-impact polystyrene; arms made of ABS plastic; aluminum support bars at front and rear; acrylic front extrusion arms form both tag mold channel and front fence.

Product: Keri's New Silky Smooth Formula body lotion
Number of displays: 20,000
P-O-P company: Showtime Enterprises Inc., Paulsboro, N.J.
Distribution: Supermarkets, drugstores, mass merchants
Introduction: January 1996
Duration: Semipermanent
Construction: Injection-molded polystyrene
A store-shelf tester for Keri's New Silky Smooth Formula body lotion was originally designed to introduce a different product.

Product: "The Secret of the Hunchback" video
Number of displays: 5,000
P-O-P company: Southland Packaging and Promotions Inc., Statesville, N.C.
Distribution: Mass merchants, drugstores, supermarkets
Introduction: March 1996
Duration: Semipermanent
Construction: Corrugated; flexo printed; four-color litho-mounted graphics; die-cut graphics

Client: American Drug Stores, doing business as Savon Drugs
Products Promoted: New private label line
P-O-P Company: Daymon Associates
Graphics Company: Wace New York Photo Imaging, New York
Distribution: Chain drugstores
Material: 3M Scotchprint
Introduction: April 1996

Product: "Wishbone" children's video series
Number of displays: 10,000 (5,000 each of counter and floor)
P-O-P company: Big Feats! Entertainment (design), Richardson, Texas; Prestone Printing (manufacture), New York; Vibrations Sales Promotions and Advertising Inc. (static cling), New York
Distribution: Mass merchants, supermarkets, drugstores, toy stores, music stores, video specialty stores and discount clubs
Introduction: February 1996
Duration: Semipermanent
Construction: Corrugated

Product: "Wishbone" children's video series
Number of displays: 10,000 (5,000 each of counter and floor)
P-O-P company: Big Feats! Entertainment (design), Richardson, Texas; Prestone Printing (manufacture), New York; Vibrations Sales Promotions and Advertising Inc. (static cling), New York
Distribution: Mass merchants, supermarkets, drugstores, toy stores, music stores, video specialty stores and discount clubs
Introduction: February 1996
Duration: Semipermanent
Construction: Corrugated

Product: Flex-Flo Nurser
Number of displays: 5,000
Producer: U.S. Display Group Inc., Tullahoma, TN
Distribution: Drugstores, supermarkets, mass merchants and specialty children's retailers
Introduction: January 1996
Duration: Temporary
Construction: Corrugated
E.S. Robbins' Flex-Flo Nurser display is designed to educate consumers as well as merchandise product.