Drug Store

Product: Hershey Nuggets
Number of displays: 75,000
P-O-P companies: Mid-Atlantic Packaging, Montgomeryville, Pa.
Distribution: Supermarkets, drug stores, mass merchants and convenience stores
Introduction: August 1994
Duration: Temporary
Construction: Corrugated with four-color-process litho header
The introduction of three flavors of Hershey's Nuggets, a line extension of its Hershey's Milk Chocolate, Milk Chocolate With Almonds and Cookies 'n' Mint brands, was handled with a corrugated floorstand.

Product: Home cleaning instruments
P-O-P company: McLean Packaging Corp., Philadelphia
Distribution: Home centers, supermarkets, drug stores
Introduction: May 1994
Duration: Promotional
Construction: Corrugated
Corrugated displays have been developed for several of Quickie's products, including the Web Duster, center.

Product: Beautiful Bath
Number of displays: 3,500
P-O-P companies: Henschel-Steinau, Englewood, N.J. (structure); Plastic Concepts, Huntington Beach, Calif. (trays); Packaging Spectrum, Los Angeles (header card)
Distribution: Drug stores, mass merchants and supermarkets
Introduction: September 1994
Duration: Permanent
Construction: High-impact styrene
Freeman Cosmetic Corp. has introduced its Beautiful Bath display, a two-sided tower that holds 240 packages of botanical bath gels and oils.

Product: Stamp booklets
Number of displays: 20,000
P-O-P company: NDI Display Ltd., Wilmslow, Cheshire, England
Distribution: Department and drug stores
Introduction: July 1994
Duration: Permanent
Construction: Injection-molded plastic
London's Royal Mail National realizes the importance of good marketing and is utilizing countertop displays to promote books of stamps.

Products: Assorted packaged foods
Number of displays: 25
P-O-P companies: Side-Kik Corp. (manufacture); O'Brien Industries Inc. (distribution), both of Cypress, Calif.
Distribution: Drug stores
Introduction: May 1994
Duration: Permanent
Construction: High-impact styrene (back panel); clear injection-molded plastic (shelves, dump bins); silkscreened E-flute corrugated (header); polycarbonate (sides)
Lawry's advises retailers to periodically roll its display to out-of-category locations, such as the meat department.

Product: Licensed baby bottles
Number of displays: 2,000
Distribution: Grocery stores, drug stores and mass merchants
Introduction: February 1994
Duration: Semipermanent
Construction: White-coated corrugated with high-gloss, multicolored header
The display is one of many prepacks Safety 1st has developed over the years as part of an overall marketing strategy, although this is the first for a licensed product.

Product: Sports trading cards
P-O-P company: Pinnacle Brands Inc., Grand Prairie, Texas
Distribution: Mass merchants, drug stores and supermarkets
Introduction: January 1994
Duration: Semipermanent
Construction: Corrugated
A column-shaped power wing for Pinnacle Brands attracts customers to aisles of the store where trading cards are not usually found.

Product: American Home Food Products Sesame Street canned and microwave pasta
Number of displays: 1,000
P-O-P companies: Focus Marketing Inc. (design), East Norwalk, Conn.; Manufactured Corrugated Box Co. (manufacture), Maspeth, N.Y.
Distribution: Supermarkets, convenience stores, drug stores, warehouse clubs and mass merchants
Introduction: June 1994
Duration: Semipermanent
Construction: Multicolor corrugated

Product: Hey, That's Me! juvenile greeting cards
P-O-P company: A.G. Industries, Cleveland
Distribution: Mass merchants, supermarkets and drug stores
Introduction: June 1994
Duration: Permanent
Construction: Fabricated steel (spinner); injection-molded plastic (pockets)
"Research shows that people, especially children, find it fascinating to see their names on items," says an American Greetings spokeswoman. That's the thinking behind a new line of cards.