Drug Store

Product: Multiple toy brands
Number of displays: 1,000
P-O-P company: Jerry V. Johnson & Associates Inc., Burbank, Calif. (redesign, production coordination); General Container, Buena Park, Calif. (manufacturing)
Distribution: Large supermarkets and drug stores
Introduction: September 1994
Duration: Temporary
Construction: Multicolor printing on corrugated with extruded plastic pegs and die-cut header
Mattel's new Toy Zone display draws customers to all of its sides, yet uses less space than traditional shippers.

Product: Seasonal greeting cards
Number of displays: 2,000
P-O-P company: United Displaycraft, Chicago
Distribution: Mass merchants, supermarkets and drug stores
Introduction: August 1994
Duration: Permanent
Construction: Tubular steel frame; wire grid wings and back
American Greetings' Optimum Outpost, intended to boost sales of seasonal greeting cards, features a one-piece, tubular steel construction that can be folded down to less than 1 foot in depth.

Product: Dentrust Toothbrushes
Number of displays: 10,000
P-O-P companies: Clegg Industries, Torrance, Calif. (voice module); Rapid Packing, Rapid City, S.D. (structure); Trojan Lithograph, Seattle (glossy face plate)
Distribution: Mass merchants, supermarkets and drug stores
Introduction: October 1994
Duration: Promotional
Construction: Corrugated (base); 24-point paperboard (header); voice module
Oral Logic's tubular display for Dentrust is available in both standard and seasonal versions.

Client: Chesebrough-Pond's USA
Product: Age Defying creams and lotions
P-O-P company: Mechtronics Corp., Stamford, Conn.
Distribution: Mass merchants and drug stores
Construction: Styrene; acrylic; metal; vacuum-forming; injection molding; heat bending
Introduction: July 1994
The Pond's Institute display, with its lighted panels and sound chip, can be modified for future products.

Product: Hershey Nuggets
Number of displays: 75,000
P-O-P companies: Mid-Atlantic Packaging, Montgomeryville, Pa.
Distribution: Supermarkets, drug stores, mass merchants and convenience stores
Introduction: August 1994
Duration: Temporary
Construction: Corrugated with four-color-process litho header
The introduction of three flavors of Hershey's Nuggets, a line extension of its Hershey's Milk Chocolate, Milk Chocolate With Almonds and Cookies 'n' Mint brands, was handled with a corrugated floorstand.

Product: Home cleaning instruments
P-O-P company: McLean Packaging Corp., Philadelphia
Distribution: Home centers, supermarkets, drug stores
Introduction: May 1994
Duration: Promotional
Construction: Corrugated
Corrugated displays have been developed for several of Quickie's products, including the Web Duster, center.

Product: Beautiful Bath
Number of displays: 3,500
P-O-P companies: Henschel-Steinau, Englewood, N.J. (structure); Plastic Concepts, Huntington Beach, Calif. (trays); Packaging Spectrum, Los Angeles (header card)
Distribution: Drug stores, mass merchants and supermarkets
Introduction: September 1994
Duration: Permanent
Construction: High-impact styrene
Freeman Cosmetic Corp. has introduced its Beautiful Bath display, a two-sided tower that holds 240 packages of botanical bath gels and oils.