Drug Store

Client: McNeil Consumer Products
Product: Pepcid AC
P-O-P company: Chesapeake Display & Packaging Co., Winston-Salem, N. C.
Distribution: Drugstores, mass merchants, supermarkets
Construction/Processes: Corrugated
Introduction: June 1996

Client: Johnson & Johnson
Product: Micatin Antifungal Foot Spray
P-O-P company: Jefferson Smurfit Corp., Chicago
Distribution: Mass merchants, supermarkets, drugstores
Construction/Processes: One-color UV-coated 200-pound corrugated with five-color process UV-coated label mounted to riser, five-color UV-coated 20-point SBS graphic attached to tray, shipped assembled
Introduction: March 1996

Product: "Make the Connection" Book and Journal
Number of displays: 13,000
P-O-P companies: Henschel-Steinau Inc. (manufacture, printing, base design, pack-out), Englewood, N.J.; The Design Organization, (header design), Maplewood, N.J.
Distribution: Drugstores, supermarkets, bookstores, mass merchants
Introduction: September 1996
Duration: Semipermanent
Construction: Die-cut corrugated; stand-off litho riser; preprinted background, base and trays; injection-molded mop guard

Client: Warner Wellcome Consumer Health Products Group (Div. of Warner-Lambert Co.)
Product: Zantac 75
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Mass merchants, drugstores, supermarkets
Construction/Processes: Injection-molded styrene tray, information directory and K-resin aisle ID, metal springs, rubber feet, pressure-sensitive litho label
Introduction: March 1996

Products: Gummi Savers candy and "Heart of Darkness" computer game
Number of displays: 30,000 floor displays and 20,000 counter units
P-O-P companies: Kobin Enterprises (design), New York; Chesapeake Display & Packaging Co. (production), Winston-Salem, N.C.
Distribution: Convenience stores (counter units); supermarkets, drugstores and mass merchants (floor displays)
Introduction: August 1996
Duration: Temporary
Construction: Corrugated with a litho-wrapped header card

Product: Aussie 3 Minute Miracle
Number of displays: 1,100
P-O-P company: The Smyth Cos.-Reynolds Guyer Designers, St. Paul, Minn.
Distribution: Drugstores, mass merchants and supermarkets
Introduction: September 1996
Duration: Temporary
Construction: Corrugated
Redmond Products' merchandiser for Aussie 3 Minute Miracle hair conditioner complements a campaign that includes FSIs and television and print advertising. The display can serve as a power wing or endcap.

Product: Black Radiance lip and nail colors
Number of displays: 15,000 (5,000 each of three)
P-O-P company: Bannon Group Inc., New York
Distribution: Mass merchants and drugstores
Introduction: September 1996
Duration: Promotional
Construction: Vacuum-formed, high-impact styrene; four-color riser
Three new countertop displays for Black Radiance Attitude and Black Radiance Shimmer lip and nail colors create a secondary location to reinforce rack positioning of Black Radiance products already in-line in cosmetics departments.