Drug Store

Product: Love's Chocolate Truffles lip and nail colors
P-O-P companies: Marstay Ltd., Freeport, N.Y.; DKB and Partners Inc., Morristown, N.J.
Distribution: Mass merchants and drugstores
Introduction: June 1996
Duration: Semipermanent
Construction: Vacuum-formed, high-impact styrene; four-color riser printed on 80-pound coated litho stock mounted to 50-point chipboard

Client: American Drug Stores, doing business as Savon Drugs
Products Promoted: New private label line
P-O-P Company: Daymon Associates
Graphics Company: Wace New York Photo Imaging, New York
Distribution: Chain drugstores
Material: 3M Scotchprint
Introduction: April 1996

Product: Keri's New Silky Smooth Formula body lotion
Number of displays: 20,000
P-O-P company: Showtime Enterprises Inc., Paulsboro, N.J.
Distribution: Supermarkets, drugstores, mass merchants
Introduction: January 1996
Duration: Semipermanent
Construction: Injection-molded polystyrene
A store-shelf tester for Keri's New Silky Smooth Formula body lotion was originally designed to introduce a different product.

Product: "The Secret of the Hunchback" video
Number of displays: 5,000
P-O-P company: Southland Packaging and Promotions Inc., Statesville, N.C.
Distribution: Mass merchants, drugstores, supermarkets
Introduction: March 1996
Duration: Semipermanent
Construction: Corrugated; flexo printed; four-color litho-mounted graphics; die-cut graphics

Product: Hair, skin, bath and footcare foil packs
Number of displays: 2,000
P-O-P company: Justman Packaging & Display, City of Commerce, Calif.
Distribution: Drugstores and mass merchants
Introduction: March 1996
Duration: Permanent
Construction: Vacuum-formed, high-impact styrene
The Freeman Personal Care Center was created to house all Freeman hair, skin, bath and footcare foils.

Product: "Wishbone" children's video series
Number of displays: 10,000 (5,000 each of counter and floor)
P-O-P company: Big Feats! Entertainment (design), Richardson, Texas; Prestone Printing (manufacture), New York; Vibrations Sales Promotions and Advertising Inc. (static cling), New York
Distribution: Mass merchants, supermarkets, drugstores, toy stores, music stores, video specialty stores and discount clubs
Introduction: February 1996
Duration: Semipermanent
Construction: Corrugated

Product: "Wishbone" children's video series
Number of displays: 10,000 (5,000 each of counter and floor)
P-O-P company: Big Feats! Entertainment (design), Richardson, Texas; Prestone Printing (manufacture), New York; Vibrations Sales Promotions and Advertising Inc. (static cling), New York
Distribution: Mass merchants, supermarkets, drugstores, toy stores, music stores, video specialty stores and discount clubs
Introduction: February 1996
Duration: Semipermanent
Construction: Corrugated

Product: Flex-Flo Nurser
Number of displays: 5,000
Producer: U.S. Display Group Inc., Tullahoma, TN
Distribution: Drugstores, supermarkets, mass merchants and specialty children's retailers
Introduction: January 1996
Duration: Temporary
Construction: Corrugated
E.S. Robbins' Flex-Flo Nurser display is designed to educate consumers as well as merchandise product.

Product: Busch Great Tracks collector's can series
Number of displays: 10,000
P-O-P company: BSK (Great Tracks cans), St. Louis; The Waylon Co. (Dale Earnhardt standee), St. Louis
Distribution: Supermarkets, chain drugstores, liquor stores
Introduction: January 1996
Duration: Promotional
Construction: Corrugated (standee)
Anheuser-Busch hopes popular NASCAR racer Dale Earnhardt will attract fans to the Great Tracks display.