Drug Store

Product: Economy software
Number of displays: 100
P-O-P company: Dan's Wire Manufacturing, Fremont, Calif.
Distribution: Bookstores; drugstores; mass merchants; small grocery and video stores
Introduction: June 1995
Duration: Permanent
Construction: Welded, painted steel
In response to retailer requests, 5spot Software redesigned its software tower to reduce its footprint. Measuring just 14 inches wide by 14 inches deep, the redesigned unit holds up to 56 titles.

A past look at the unresolved future of retail marketing

Product: Auto-Shade Inc. Wing Shade Vehicle Sunshade
Number of displays: 1,500 displays; 10,000 trays
P-O-P company: Auto-Shade Inc., Moorpark, Calif.
Distribution: National automotive, discount and drugstores
Introduction: March 1995
Duration: Temporary
Construction: Corrugated
The flexo-printed, white-and-black speckled display is shipped assembled. The base fits over the top of the tray upside-down. The tray and header are also available without the base and can be hung on the wall.

Products: Bath, hair and skincare products
Number of displays: 500 freestanding/endcap displays; 2,000 shelf displays
P-O-P company: Stone Container Corp., Dallas
Distribution: Drugstores; health and natural food stores
Introduction: February 1995
Duration: Semipermanent
Construction: Direct-printed corrugated with silkscreened headers
Displays created for the earth preserv line of personal care products showcase the company's ecological focus through the use of raw corrugated board and educational header text.

Product: QuickSnap one-time use cameras
Number of displays: 3,000
P-O-P companies: Marketing Concepts, Greenwood, S.C.; Dab & Associates Ltd., Pellico Village, Tenn.
Distribution: Camera specialty shops, consumer photo developing laboratories, drugstores
Introduction: April 1995
Duration: Permanent
Construction: A carousel of extruded plastic for vertical components, formed plastic for the top and base and rotating on ball bearings

Product: Juicefuls, Alpen and Citrus Ice, and Absolute Fruit candies
Number of displays: 35,000
P-O-P companies: JOED Design (design), Elmhurst, Ill.; United Packaging (manufacture), Schaumburg, Ill.
Distribution: Mass merchants, supermarkets, drugstores and convenience stores
Introduction: April 1995
Duration: Promotional
Construction: White kraft corrugated; four-color varnished header
When set side by side, Ragold's three displays create a colorful, panoramic landscape.

Product: Decorative balloons
Number of displays: 2,000
P-O-P company: A.G. Industries, Cleveland
Distribution: Supermarkets, mass merchants, chain drugstores
Introduction: May 1995
Duration: Permanent
Construction: Plastic-coated wire mesh (corral and clip-on caddy); plastic; plastic-coated wire and metal (floor spinner)

Product: Swiss Formula shampoo, conditioner and hand & body lotion
Number of displays: 4,500
P-O-P company: O'Brien Industries Inc., Cypress, Calif.
Distribution: Drug stores, food stores and mass merchants
Introduction: September 1994
Duration: Temporary
Construction: Corrugated
St. Ives' new corrugated display gets the Swiss Formula into the aisle and draws attention to the system pack redesign.

Product: Barefoot line of foot-care products
P-O-P companies: Plastic Concepts (tray), Huntington Beach, Calif.; Universal Container (header card), Irvine, Calif.
Distribution: Mass market retailers, drugstores
Introduction: January 1995
Duration: Semipermanent
Construction: High-impact styrene tray; multi-color header card
This counter display for the Barefoot line of foot treatment products uses eye-catching visuals and an innovative packaging design to spotlight the mass market's fast growing foot category.

Product: Alkaline and nickel-cadmium rechargeable batteries
P-O-P companies: McLean Packaging (alkaline battery display), Philadelphia; Chesapeake Display and Packaging (nickel-cadmium battery display), Sandusky, Ohio
Distribution: Convenience stores, drug stores, grocery stores, mass merchants
Introduction: November 1994
Duration: Promotional (alkaline battery display); semipermanent (nickel-cadmium battery display)
Construction: Corrugated