Drug Store

An abstract from the Journal of Retailing, Volume 77, Issue 2

Client: Jim Beam Brands Co., Deerfield, Ill.
Division: Permanent, Liquor: Cordial and Wines
Producer: United Displaycraft, Des Plaines, Ill.

Client: Duracell/Gillette, Boston
Distribution: Supermarkets, drugstores, mass merchants
Size of Run: 1,000
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Hair and Skin Care: Brushes, Hairdryers, Razors and Combs

Examining the factors that influence coupon face values

Product: Garlic & Herbs and Four Pepper ESL cheese spreads
P-O-P company: Green Bay Packaging, Wausau, Wis.
Distribution: Supermarkets, warehouse clubs, department stores and drugstores
Introduction: July 2000
Duration: Temporary
Construction: Corrugated, six-color printing
Display set-up: Retail staff
This shipper provides rondele with significant new impulse sales volume from consumers shopping in non-refrigerated areas of stores.

Product: Preventx Hand Sanitizer and First Aid Antiseptic
P-O-P companies: Bill Brokaw Advertising (graphic design); Downing Retail Display (structural design and production), both of Cleveland
Introduction: July 2000
Duration: Supermarkets and drugstores
Construction: Corrugate
Display set-up: Store personnel
Empyrean Bioscience's displays for Preventx are delivered preassembled and prepacked.