Drug Store

Retail Category: Drugstores and Health Stores
Display Type: In-line Displays
Client: Leiner Health Products Inc.
Producer: Leiner Health Products Inc., Carson, Calif.
Size of Run: 500
Comments: This display offers compare-to formulas of the best-selling products, concise and helpful information, and placards to reinforce brand image. The shelf merchandising system includes styrene flip-top rails in woodgrain finish for a cohesive boutique look.

Products: Sutter Home and Trinity Oaks wines
Introduction: 3,900 Sutter Home racks; 3,000 Trinity Oaks racks
P-O-P company: Aaardvark Aarmadillo Corp., Phoenix
Distribution: Supermarkets, liquor stores, club stores, drugstores
Introduction: April 2001
Duration: Permanent
Construction: Steel
Display set-up: Retail staff
The counter rack for Sutter Home Winery complements the floorstand and holds 27 bottles.

A push for stronger store branding and "open sell" retailing have made it more challenging for cosmetics marketers to build their brands at retail.

Retail Category: Drugstores and Health Stores
Display Type: Permanent Counter Display
Client: Unilever of Mexico
Producer: Armo P-O-P, Mexico City
Size of Run: 625
Comments: The display enables Unilever-HPC products to be placed in a single space, unifying brand quality and image. A versatile, removable-shelf layout allows product to be easily organized and well stocked.

Retail Category: Drugstores/Health Stores
Display Type: Countertop - Permanent
Client: The Gillette Co.
Producer: The Niven Marketing Group, Bensenville, Ill.
Size of Run: 10,000
Comments: This countertop display for Walgreens stores served as the core in-store design that was adapted for other configurations supporting the launch of the product. Targeted at women aged 12-49, the display was designed to complement the product's fluid, upscale packaging.

Retail Category: Drugstores/Health Stores
Display Type: Freestanding - Permanent
Client: GlaxoSmithKline
Producer: Advertising Display Co., Lyndhurst, N.J.
Size of Run: 1,940
Comments: This unit improves upon earlier display formats by offering 75% more product space, interchangeable graphic panels to allow for customization, and a component structure that is expandable from a single unit to a four-sided kiosk for larger-volume stores.

Client: Duracell, Boston
Producer: New Dimensions Research Corp., Melville, N.Y.
Comments: Designed for London Drug stores in Canada, this highly mobile, theft-deterrent display consolidates hundreds of pounds of product in a small, 23-inch footprint A unique caster system enables easy moving even when the display is loaded. Lifestyle graphics refocus the mature brand for a more high-tech and youthful marketplace.

Product: Mr. Coffee and Mr. Filter coffee filters
Number of displays: 30,000 floorstands/side wings
P-O-P companies: Henschel-Steinau Inc.,Englewood, N.J.; Rock-Tenn Co., Winston-Salem, N.C.
Distribution: Supermarkets, drugstores, military commissaries
Introduction: January 2001
Duration: Temporary
Construction: Corrugated, molded plastic
New P-O-P is providing a wakeup jolt for Sunbeam's Mr. Coffee and Mr. Filter coffee filter brands.