Drug Store

Client: Landoll's, Ashland, Ohio
Products Promoted: Children's books, flashcards, cloth books, crayons, mini pop-up books, card games
Objective: The in-line display was designed to fit into current book and magazine departments in drugstores. The coloring and activity spinner display was intended to maximize sales per square foot with 40 product facings.
Introduction: February 1999
Number of Displays: 500 in-line; 1,000 spinner

Client: HavaTampa Inc., Mango, Fla.
Products Promoted: Cigars
Objective: The display is intended to help gain greater distribution in supermarket chains, convenience stores, mass merchants and drugstores nationwide. The flexible design allows the display to be set up in various configurations.
Introduction: May 1999
Construction/Materials: Injection-molded trays, side supports and center supports
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Lyrick Studios, Richardson, Texas
Producer: Phoenix Display, A Union Camp Co., West Deptford, N.J.
Marketing Objective: To design a seasonal prepack display that is allotted floorspace in 4,000 supermarkets, drugstores and traditional audio/video stores.

Dial Corp., Phoenix, wanted to find a fun way to merchandise its Dial Liquid brand antibacterial soap. Henschel-Steinau Inc., Englewood, N.J., designed a countertop unit that does just that. It also incorporates Public Television's character "Arthur," who was introduced on the graphics to attract the attention of children.
   The corrugated piece has one-color printing and a four-color process spot mount litho. It was distributed in supermarkets and drugstores nationwide earlier this year.

Product: Envi hypo-allergenic skin and nailcare lines
Number of displays: 3,000 of each unit
P-O-P company: Drake Container Corp., Houston
Distribution: Mass merchants, drugstores and supermarkets
Introduction: January 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Service group or retail staff
Nailcare formulations are displayed in another unit that holds the entire line of seven different products.

Product: Envi hypo-allergenic skin and nailcare lines
Number of displays: 3,000 of each unit
P-O-P company: Drake Container Corp., Houston
Distribution: Mass merchants, drugstores and supermarkets
Introduction: January 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Service group or retail staff
IQ Products Co. lets consumers see and sample all the products in its Envi skincare line in a comprehensive display.

Product: Lighting products
P-O-P companies: Swanson Advertising Inc. (graphic design), Salem, N.H.; Northstar Print Group (large-format graphics), Milwaukee; Visual Systems Inc. (small-format graphics), Milwaukee; New Dimensions Research (shelf organizer), Melville, N.Y.
Distribution: Home centers, supermarkets, drugstores and mass merchants
Introduction: November 1998
Duration: Permanent
Construction: Vinyl (signage)
Display set-up: Field staff