Drug Store

Retail Channel: Drugstores/Health Stores
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: Oral-B Self-Standing Display
Marketer: Gillette
Producer: ARMO, Mexico City
This display was designed for easy assembly using just Christmas tree joiners and double-sided foam tape. The structure featured a powder coated 1 -inch-square tube for resistance and structure. To make the display lightweight, each side is screenprinted styrene and the header and footer are screenprinted corrugated plastic board.

Retail Channel: Drugstores/Health Stores
Display Type: In-Line, Gondola, Slatwall or On-Shelf
Campaign: 4-foot Inline System
Marketer: Natural Organics
Producer: New Dimensions Research Corp., Melville, N.Y.

Retail Channel: Drugstores/Health Stores
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Pokemon Vitamins Permanent Floor Display
Marketer: Rexall-Sundown
Producer: Henschel-Steinau Inc., Englewood, N.J.
Utilizing a stock system saved the client money and reduced lead-time on a display that represented a very "hot" property, Pokemon. The unit was injection-molded in a match yellow. The main character, Pikachu, was displayed prominently on both sides, and a motor allowed the character to oscillate right and left.

In the wake of retail movement toward open-sell, cosmetic marketers are becoming more strategic in their approach to in-store merchandising and P-O-P.

Client: Beautycology Inc., New York
Product Promoted: Candy Kisses
Marketing Strategy: To create an eye-catching prepacked counter display that promotes an added value to the customer and that builds a presence within the cosmetic category of drugstores for this brand.
Introduction: July 2000
Number of Displays: 7,500
Distribution: Drugstores
Construction/Materials: Vacuum-formed tray and SBS riser
P-O-P Company: Triangle Display Group, Philadelphia

Client: Beiersdorf Inc., Wilton, Conn.
Product Promoted: Q-10 Nivea/Visage
Marketing Strategy: The Q-10 wrinkle reduction power wing/floorstand was created to provide the retailer with an upscale display for a high-end product line.
Introduction: May 2000
Number of Displays: 4,000
Distribution: Department stores and drugstores
Construction/Materials: B-flute litho laminated
P-O-P Company: Triangle Display Group, Philadelphia

Client: L'Oreal, New York
Products Promoted: L'Oreal Kids Tropical Punch shampoo and conditioner
Marketing Strategy: To develop a freestanding display and sidekick that would help create brand recognition. The display graphics had to be impactful and had to appeal to kids.
Introduction: December 1998
Number of Displays: 6,875 floorstands, 25,500 sidekicks
Distribution: Mass merchants and drugstores
Construction/Materials: Corrugated with a plastic vacuum-formed base and injection-molded trays

With a reorganized permanent merchandising department, Gillette is leveraging its buying power with suppliers and strengthening its market position at retail.

Product: Children's Advil Chewables
Number of displays: 12,500
P-O-P companies: Union Graphics (graphics), Linden, N.J.; Henschel-Steinau Inc. (design and manufacture), Englewood, N.J.
Distribution: Supermarkets, drugstores and mass merchants
Introduction: May 1999
Duration: Temporary
Construction: Four-color litho dual-mounted to 200-pound E-flute corrugated
Display set-up: Retail staff

Client: Reader's Digest, Pleasantville, N.J.
Distribution: Bookstores, drugstores and mass merchants
Size of Run: 2,500
Producer: Taurus Display Corp., Cherry Hill, N.J.
Division: Temporary, Books, Newspapers and Magazines
Objectives: The unit merchandises a new collection of Reader's Digest-licensed Barbie books in a wide variety of retail channels and provides instant recognition of the brand with a powerful trade promotion program.