Drug Store

Client: Legos Systems, Enfield, Conn.
Distribution: Supermarkets and drugstores
Size of Run: 3,000
Producer: Triangle Display Group, Philadelphia
Division: Temporary, Toys
Objectives: To gain access into new, underdeveloped market segments and non-traditional toy retailers. This display aimed at providing retailers with a dynamic aisle display to attract consumers' attention.

Client: Unilever HPC-USA, New York
Distribution: Mass merchants, drugstores
Size of Run: 8,000
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Semipermanent, Hair and Skin Care
Objectives: Pond's Clear Solutions will attract large numbers of teens into the franchise. It will give these customers a chance to grow within the Pond's family from their early oily skin/blackhead timeframe through the time they become concerned with anti-aging.

Client: Impact Confections, Roswell, N.M.
Distribution: Supermarkets, drugstores and mass merchants
Size of Run: 5,000
Producer: Oxford Innovations Division of Tim-Bar Corp., New Oxford, Pa.
Division: Temporary, Candy, Gum and Mints
Objectives: To create an in-store display that is unique, commands attention and ties in with the product concept to resemble a ladder. The display has generated awareness and visibility, which resulted in increased sales.

Product: Children's Advil Chewables
Number of displays: 12,500
P-O-P companies: Union Graphics (graphics), Linden, N.J.; Henschel-Steinau Inc. (design and manufacture), Englewood, N.J.
Distribution: Supermarkets, drugstores and mass merchants
Introduction: May 1999
Duration: Temporary
Construction: Four-color litho dual-mounted to 200-pound E-flute corrugated
Display set-up: Retail staff

Client: Reader's Digest, Pleasantville, N.J.
Distribution: Bookstores, drugstores and mass merchants
Size of Run: 2,500
Producer: Taurus Display Corp., Cherry Hill, N.J.
Division: Temporary, Books, Newspapers and Magazines
Objectives: The unit merchandises a new collection of Reader's Digest-licensed Barbie books in a wide variety of retail channels and provides instant recognition of the brand with a powerful trade promotion program.

Client: The Dial Corp., Scottsdale, Ariz.
Distribution: Mass merchants, drugstores, supermarket chain stores
Size of Run: 1,500
Producer: The Niven Marketing Group, Bensenville, Ill.
Division: Permanent, Skin Care Products

Product: Bird feeders
P-O-P company: Cull Design Inc., Grand Rapids, Mich.
Distribution: Home centers, supermarkets, garden stores, drugstores
Introduction: October 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Whitehall Products LLC has introduced a prepacked display of bird feeders to increase impulse sales and offer off-shelf display space to retailers.

Product: Zip 250 disks
Number of displays: 2,000
P-O-P companies: Asatsu Advertising (design), Gardena, Calif.; Blum Productions (manufacture), Elmsford, N.Y.
Distribution: Office stores, computer stores, drugstores, supermarkets, mass merchants
Introduction: June 1999
Construction: Corrugated standee
Display set-up: Retail staff
P-O-P for Fujifilm's new Zip 250 data storage disks includes a standee.

Client: Rexall Sundown Inc., Boca Raton, Fla.
Products Promoted: Sundown Herbals
Objective: To design a display that demonstrates Rexall Sundown's unique "twist and learn" product labeling. Also, to take charge of organizing the vitamin/herbal category by designing a shelf management system for American Drug Stores' vitamin merchandising.
Introduction: June 1999
Number of Displays: 1,000