M&M's Shows Some Smarts Ms. Brown 'spokescandy' bursts onto the scene during Super Bowl but is here for the long run Paper Mate Counters Pen Envy Campaign positions new InkJoy line as 'most stolen pen' Rite Aid Celebrates a Tugaboos Birthday Dollar General Partners for 'Everyday Savings' Nestle Waters Urges Consumers to Make Healthy Choices Insights gained from bloggers shape campaign that targets adults transitioning in life Cottonelle Rolls with New Designs Toilet paper line leans on designer roll covers to spur purchase By Word of Mouth Brand ambassadors, blogs and social media sites are changing the way brands connect with shoppers Purex Offers Proof to Target Shopper: Mom Henkel brand debuts laundry UltraPacks using 'try it, you'll like it' sampling tactics Black Box Wine Creates a Buzz Constellation Brands uses sampling and word of mouth to change perception of boxed wine CVS Gives ExtraCare More Digital Options First Previous 73 74 75 76 77 Next Last