Lights, Camera... P-O-P!' While movie and music procedures may be closer to the spotlights and the glory, marketers rely on P-O-P procedures to add excitement where it really counts: at stores and ticket booths. Displays Tout WD-40 Fan Site A Humongous Pitch for the Kiddie Niche Humungous Entertainment's P-O-P materials simultaneously coax kids to reach for the software while their parents reach for their wallets. Wrigley Enters New Store Aisle New promotional program helps introduce Surpass Antacid Chewing Gum Big Ideas' in P-O-P for Kids' Videos Don't Eat These Veggies! Twins Display Illustrates Results of Sunless Tanning Product Larson Boats Banners Feature Light and Motion Displays Help Consumers Navigate Digital Imaging Options Pepsi-Yahoo! Fusion Marketing Expands Promo Reach, Cuts Costs The Future? One-to-One, According to Peppers First Previous 850 851 852 853 854 Next Last
