Snapple Hoping Consumers Flip for New Promotion Countertop Display Demonstrates Cooper Lighting Fixtures Kraft Delivers with DiGiorno Game Promotion Expect the Un-X-pected From Microsoft The Xbox merchandising team is racing to educate retailers and energize consumers as the game console's fall launch date nears. Electronic Signage Options Expand to Offer Flexibility Microsoft Readies Major P-O-P Push for Xbox Audio Clips Help Sell DK Medical Guide Flat Signs to Illuminate Miller Brands Lights, Camera... P-O-P!' While movie and music procedures may be closer to the spotlights and the glory, marketers rely on P-O-P procedures to add excitement where it really counts: at stores and ticket booths. A Humongous Pitch for the Kiddie Niche Humungous Entertainment's P-O-P materials simultaneously coax kids to reach for the software while their parents reach for their wallets. First Previous 849 850 851 852 853 Next Last