Expect the Un-X-pected From Microsoft The Xbox merchandising team is racing to educate retailers and energize consumers as the game console's fall launch date nears. Lights, Camera... P-O-P!' While movie and music procedures may be closer to the spotlights and the glory, marketers rely on P-O-P procedures to add excitement where it really counts: at stores and ticket booths. Big Ideas' in P-O-P for Kids' Videos Don't Eat These Veggies! Twins Display Illustrates Results of Sunless Tanning Product Displays Tout WD-40 Fan Site A Humongous Pitch for the Kiddie Niche Humungous Entertainment's P-O-P materials simultaneously coax kids to reach for the software while their parents reach for their wallets. Wrigley Enters New Store Aisle New promotional program helps introduce Surpass Antacid Chewing Gum Displays Help Consumers Navigate Digital Imaging Options Larson Boats Banners Feature Light and Motion Pepsi-Yahoo! Fusion Marketing Expands Promo Reach, Cuts Costs First Previous 849 850 851 852 853 Next Last