Department Store

Client: Schering-Plough Health Care Products, Berkeley Heights, N.J.
Distribution: Mass merchants and department stores
Size of Run: 1,750
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Permanent, Hair and Skin Care: Suntan Products, Lotions, Moisturizers and Creams

Client: Skechers USA, Manhattan Beach, Calif.
Distribution: Shoe and department stores
Size of Run: 250
Producer: United Displaycraft, Des Plaines, Ill.
Division: Permanent, Personal Products and Accessories: Footwear and Shoe Care

Marketers of apparel and fashion accessories are approaching the retail environment with a combination of creativity and common sense.

Product: Garlic & Herbs and Four Pepper ESL cheese spreads
P-O-P company: Green Bay Packaging, Wausau, Wis.
Distribution: Supermarkets, warehouse clubs, department stores and drugstores
Introduction: July 2000
Duration: Temporary
Construction: Corrugated, six-color printing
Display set-up: Retail staff
This shipper provides rondele with significant new impulse sales volume from consumers shopping in non-refrigerated areas of stores.

Disney characters highlight decorating accessories units at mass merchants and home centers

Cost savings and "manual" motion capture judges' attention and lead to P-O-P honor for an innovative children's book display.

Product: Health Monitoring Systems
Number of displays: 100
P-O-P company: Stark & Associates (co-design), Charlotte, N.C.
Distribution: Pharmacies, department stores, mass merchants
Introduction: October 2000
Duration: Permanent
Construction: Plexiglass
Display set-up: Manufacturers' representatives
Medisana's two new Health Management Centers provide a flexible, prominent home for the company's health monitoring devices.