Department Store

Retail Channel: Cosmetics/Fragrances
Display Type: Permanent Counter
Campaign: In-Style Compact Display
Marketer: Estee Lauder Corp.
Producer: Trans World Marketing, East Rutherford, N.J.
The unit introduces a limited edition Estee Lauder porcelain compact collection in upscale department stores. It highlights the Parisian-style artwork featured on the porcelain surface of the compacts and conveys a level of aesthetic integrity that is consistent with the Estee Lauder image.

Product: i-Control watches
Number of displays: 2,950
P-O-P company: Maro Display Inc., North Kingstown, R.I.
Introduction: February 2000
Distribution: Mass merchants, specialty stores and department stores
Duration: Permanent
Construction: Acrylic
Display set-up: Retail staff
This acrylic countertop display highlights the newest technology from Timex, the i-Control setting system.

Global launch offers hands-on trial in store-within-a-store format

Client: Prescriptives, New York
Product Promoted: Prescriptives Foundation
Marketing Strategy: This unit highlights, tests and showcases the line's new and existing foundation products. The client wanted it to create a positive testing/trial experience for the consumer.
Introduction: September 1999
Number of Displays: 1,440
Distribution: Department stores throughout North America

Client: Estee Lauder Inc., New York
Products Promoted: Estee Lauder Complete Skincare line
Marketing Strategy: To present the line and provide an easy step-by-step understanding of the various products and their benefits. The unit also shows the interactive nature of all of the products.
Introduction: July 1999
Number of Displays: 1,822
Distribution: Department stores throughout North America

In the wake of retail movement toward open-sell, cosmetic marketers are becoming more strategic in their approach to in-store merchandising and P-O-P.

Client: Beiersdorf Inc., Wilton, Conn.
Product Promoted: Q-10 Nivea/Visage
Marketing Strategy: The Q-10 wrinkle reduction power wing/floorstand was created to provide the retailer with an upscale display for a high-end product line.
Introduction: May 2000
Number of Displays: 4,000
Distribution: Department stores and drugstores
Construction/Materials: B-flute litho laminated
P-O-P Company: Triangle Display Group, Philadelphia

Client: Elizabeth Arden, New York
Products Promoted: Complete line of cosmetics in Fall colors
Marketing Strategy: This unit was created to be consistent with Elizabeth Arden's ongoing program of cosmetic introductions and specifically introduces a seasonal line extension.
Introduction: August 1999
Number of Displays: 4,000
Distribution: Department stores throughout the United States and Europe
Construction/Materials: Injection-molded styrene base and header, four-color process litho graphics