Department Store

Global launch offers hands-on trial in store-within-a-store format

Client: Prescriptives, New York
Product Promoted: Prescriptives Foundation
Marketing Strategy: This unit highlights, tests and showcases the line's new and existing foundation products. The client wanted it to create a positive testing/trial experience for the consumer.
Introduction: September 1999
Number of Displays: 1,440
Distribution: Department stores throughout North America

Client: Estee Lauder Inc., New York
Products Promoted: Estee Lauder Complete Skincare line
Marketing Strategy: To present the line and provide an easy step-by-step understanding of the various products and their benefits. The unit also shows the interactive nature of all of the products.
Introduction: July 1999
Number of Displays: 1,822
Distribution: Department stores throughout North America

In the wake of retail movement toward open-sell, cosmetic marketers are becoming more strategic in their approach to in-store merchandising and P-O-P.

Client: Beiersdorf Inc., Wilton, Conn.
Product Promoted: Q-10 Nivea/Visage
Marketing Strategy: The Q-10 wrinkle reduction power wing/floorstand was created to provide the retailer with an upscale display for a high-end product line.
Introduction: May 2000
Number of Displays: 4,000
Distribution: Department stores and drugstores
Construction/Materials: B-flute litho laminated
P-O-P Company: Triangle Display Group, Philadelphia

Client: Elizabeth Arden, New York
Products Promoted: Complete line of cosmetics in Fall colors
Marketing Strategy: This unit was created to be consistent with Elizabeth Arden's ongoing program of cosmetic introductions and specifically introduces a seasonal line extension.
Introduction: August 1999
Number of Displays: 4,000
Distribution: Department stores throughout the United States and Europe
Construction/Materials: Injection-molded styrene base and header, four-color process litho graphics

Client: Shiseido Cosmetics (America), New York
Products Promoted: Assorted Shiseido products
Marketing Strategy: This glorifier is used to promote new product introductions and core bonus programs.
Introduction: June 2000
Number of Displays: 1,844
Distribution: Department stores
Construction/Materials: Acrylic
P-O-P Company: IDMD Design & Mfg., Toronto

Client: Estee Lauder Inc., New York
Products Promoted: Spotlight Skin Tone Perfector
Marketing Strategy: This display was created to reintroduce the Spotlight Skin Tone Perfector product on its own counter display, which provided an impactful launch and increased testing and sales.
Introduction: November 1999
Number of Displays: 245
Distribution: Department stores throughout North America