Department Store

Upscale display system offers new look

It takes skillful maneuvering to outpace the competition in today's footwear market. Merchandisers reveal P-O-P strategies that help their shoes shine.

Client: Nike Inc., Beaverton, Ore.
Distribution: Sporting goods stores, outdoor specialty shops and department stores
Size of Run: 150
Producer: JP Marketing Services, Santa Fe Springs, Calif.
Division: Permanent, Apparel and Sewing Notions
Objectives: To produce a merchandising fixture to introduce Inneractives wear to women. The strategy was to create a permanent focal point for the consumer, keeping the product from being placed on standard four-way fixtures.

Client: Revlon International, London
Distribution: Debenhams department stores
Size of Run: 85
Producer: P.O.P. Displays International, Woodside, N.Y.
Division: Permanent, Multinational
Objectives: To provide a permanent merchandiser for the full cosmetic product line and to create an appropriate image targeted to females older than 16.

Client: Thomson Consumer Electronics, Indianapolis
Distribution: Mass merchants, warehouse clubs, department stores and specialty shops
Size of Run: 150
Producer: Great Northern Corp., Racine, Wis.
Division: Permanent, Entertainment and Computers
Objectives: To create a display that would educate the consumer and demonstrate the features of the RCA Home Theater Surround Sound Speaker System.

Client: adidas, Beaverton, Ore.
Distribution: Sporting goods stores, outdoor specialty shops and department stores
Size of Run: 500
Producer: JP Marketing Services, Santa Fe Springs, Calif.
Division: Permanent, Personal Products and Accessories

Client: Beaulieu of America, Dalton, Ga.
Distribution: Furniture and department stores
Size of Run: 250
Producer: The Niven Marketing Group, Bensenville, IL
Division: Permanent, Home and Garden
Objectives: To design a free-standing display to hold 30 6-foot by 9-foot area rugs. The display was designed to be versatile, easy to shop and have an upscale look.