Department Store

Client: Revlon International, London
Distribution: Debenhams department stores
Size of Run: 85
Producer: P.O.P. Displays International, Woodside, N.Y.
Division: Permanent, Multinational
Objectives: To provide a permanent merchandiser for the full cosmetic product line and to create an appropriate image targeted to females older than 16.

Client: Thomson Consumer Electronics, Indianapolis
Distribution: Mass merchants, warehouse clubs, department stores and specialty shops
Size of Run: 150
Producer: Great Northern Corp., Racine, Wis.
Division: Permanent, Entertainment and Computers
Objectives: To create a display that would educate the consumer and demonstrate the features of the RCA Home Theater Surround Sound Speaker System.

Client: adidas, Beaverton, Ore.
Distribution: Sporting goods stores, outdoor specialty shops and department stores
Size of Run: 500
Producer: JP Marketing Services, Santa Fe Springs, Calif.
Division: Permanent, Personal Products and Accessories

Client: Beaulieu of America, Dalton, Ga.
Distribution: Furniture and department stores
Size of Run: 250
Producer: The Niven Marketing Group, Bensenville, IL
Division: Permanent, Home and Garden
Objectives: To design a free-standing display to hold 30 6-foot by 9-foot area rugs. The display was designed to be versatile, easy to shop and have an upscale look.

Client: Nike Inc., Beaverton, Ore.
Distribution: Sporting goods stores, outdoor specialty shops and department stores
Size of Run: 150
Producer: JP Marketing Services, Santa Fe Springs, Calif.
Division: Permanent, Apparel and Sewing Notions
Objectives: To produce a merchandising fixture to introduce Inneractives wear to women. The strategy was to create a permanent focal point for the consumer, keeping the product from being placed on standard four-way fixtures.

Client: Baldwin Hardware Corp., Reading, Pa.
Products Promoted: Brass Christmas ornaments
Objective: To create a display program that accommodates various sizes of retailers, from department stores to small gift shops. By hanging the ornaments next to the stock, the display allowed the consumer to easily identify the ornament of choice for purchase.
Introduction: April 1999
Construction/Materials: Corrugated, plastic, cardboard, litho sheet
P-O-P Company: Graphex Inc., Exton, Pa.