Department Store

Client: Elizabeth Arden, New York
Products Promoted: Complete line of cosmetics in Fall colors
Marketing Strategy: This unit was created to be consistent with Elizabeth Arden's ongoing program of cosmetic introductions and specifically introduces a seasonal line extension.
Introduction: August 1999
Number of Displays: 4,000
Distribution: Department stores throughout the United States and Europe
Construction/Materials: Injection-molded styrene base and header, four-color process litho graphics

Client: Shiseido Cosmetics (America), New York
Products Promoted: Assorted Shiseido products
Marketing Strategy: This glorifier is used to promote new product introductions and core bonus programs.
Introduction: June 2000
Number of Displays: 1,844
Distribution: Department stores
Construction/Materials: Acrylic
P-O-P Company: IDMD Design & Mfg., Toronto

Let your fingers do the painting...

Client: Swatch Group U.S., Weehawken, N.J.
Product Promoted: Skin Ultra-Flat watch
Marketing Strategy: The client wanted to be able to convey the message that this is the world's thinnest plastic watch. The designer suggested rotating the watch 360 degrees continuously with a message on the back so consumers can see the watch and read the message within six seconds.
Introduction: March 2000
Number of Displays: 550
Distribution: Department stores and company stores

Product: Vision and timing products
Number of displays: 41,050
P-O-P companies: Design Display Group Inc. (manufacture), Carlstadt, N.J.; Mahar Adjami and Partners (co-design), New York
Introduction: October 1999
Distribution: Sporting goods and department stores; watch and eyewear specialty stores; optical chains
Duration: Permanent
Construction: Aluminum and plastic
Display set-up: Field force

Client: Stila Cosmetics, Los Angeles
Producer: The Royal Promotion Group, New York
Comments: The marketing goal was to create a new on-counter visual image for Stila Cosmetics. The display system merchandises product in a modular format and allows for testing. It was created for department stores and boutiques.

Upscale display system offers new look

Client: Bic Corp., Milford, Conn.
Product Promoted: Bic utility lighters
Marketing Strategy: To enhance open stock sales of SureStart Lighters while penetrating the home center store category by offering a compact, high unit volume display.
Introduction: March 1999
Number of Displays: 1,000
Distribution: Home centers and department stores
Construction/Materials: The shelves are three-color, direct print and varnished on B-flute; the header is four-color flexo and varnished on E-flute

It takes skillful maneuvering to outpace the competition in today's footwear market. Merchandisers reveal P-O-P strategies that help their shoes shine.