Department Store

Client: Estee Lauder, New York
Producer: Array Marketing Group, IDMD Design and Manufacturing Division, Toronto
Comments: Exclusive to Nordstrom department stores, this display showcased the entire "If The Shoe Fits" compact collection. The entry is consistent with Estee Lauder's overall look on the cosmetic counter.

Client: IBM, Norcross, Ga.
Distribution: Various stores, including bridal and gift registry
Size of Run: 385
Producer: AG Industries, Cleveland
Division: Permanent, Interactive
Objectives: This kiosk was designed to be used in a variety of retail settings. Its slim line shape means it can fit into many locations. It supports the all-in-one touch-screen/processor concept, credit card reader, printer, scanner and/or signature capture. Applications include bridal and gift registry, couponing, gift cards, and Web access in department stores.

Client: Schering-Plough Health Care Products, Berkeley Heights, N.J.
Distribution: Mass merchants and department stores
Size of Run: 1,750
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Permanent, Hair and Skin Care: Suntan Products, Lotions, Moisturizers and Creams

Client: Skechers USA, Manhattan Beach, Calif.
Distribution: Shoe and department stores
Size of Run: 250
Producer: United Displaycraft, Des Plaines, Ill.
Division: Permanent, Personal Products and Accessories: Footwear and Shoe Care

Marketers of apparel and fashion accessories are approaching the retail environment with a combination of creativity and common sense.