Department Store

Client: Lancome Inc.
Product: Reportage makeup
P-O-P company: Ultimate Display Industries Inc.
Distribution: Department stores
Construction/Materials: Injection-molded plastic; vacuum-formed plastic
Introduction: January 1993

Client: Guerlain Inc.
Product: Full-line fragrances
P-O-P company: Consumer Promotions Inc.
Distribution: Department stores
Construction/Materials: Polyester resin; formed-acrylic dome; beaded chain retainers; gold metal nameplates silkscreened in one color
Introduction: July 1993

Product: Touch perfume
Number of displays: Initial order 1,000; reorder 1,300
P-O-P company: Creations at Dallas, Dallas
Distribution: Major department stores
Introduction: September 1993
Duration: Semi-permanent
Construction: 3030 acrylic (top); 2-inch acrylic (bottom)
Fred Hayman hopes to improve the display's longevity by periodically supplying retailers with alternate inserts.

Product: Computer shareware
Number of displays: 2,500
P-O-P companies: Reprints Inc. (graphics), San Marcos; Commander Corrugated (manufacture), Orange, both of Calif.
Distribution: Mass merchants, supermarkets, bookstores, computer and department stores
Introduction: September 1993
Duration: Semi-permanent
Construction: Corrugated
Daisy Software is pushing impulse purchases of its shareware computer programs with a corrugated display that holds 360 diskettes.

Products: Hi-Tec, 50 Peaks and Magnum hiking boots
Number of displays: 3,000 banners for each brand; 2,000 posters; 3,000 3-D signs for each brand; 4,000 Lucite countertop shoe shelves; 4,000 boulders; 4,000 slatwall shoe displays
P-O-P companies: Woods Group, (slatwall displays), Aptos; Santa Cruz Industries, (boulders), Santa Cruz; Steve Sheppard Design, (3-D signs), Modesto; G&R Plastics, (slatwall shoe shelves), Sacramento; The Anchor Group, (banners), Sacramento, all of Calif.; Hutchison & Co., (Lucite countertop shoe shelves), Boston

Product: Napier Co. Mickey & Co. jewelry
P-O-P company: The Elliott Group, Pawtucket, R.I.
Introduction: June 1993
Distribution: Department stores
Duration: Permanent
Construction: Acrylic and styrene
The distinctive ears atop The Napier Co.'s Mickey Mouse-theme jewelry display assures that it will be seen before shoppers reach the jewelry department.

Product: Everyday Facial Moisturizer and Protector
Number of displays: 1,500
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Department stores
Introduction: March 1993
Duration: Permanent
Construction: Compression-molded, sand-blasted polyester
The polyester material in the tester display base is described as "a very good alternative" to more expensive injection-molded plastic products.

Product: Electronic Check Printing Accountant
Number of displays: 1,000
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Department stores
Introduction: March 1993
Duration: Permanent
Construction: Vacuum-formed, co-extruded styrene; hot-stamped logo, trimand copy.
Approximately 1,000 displays were shipped to a variety of small accounts -- department stores and some small chains -- for a campaign, which began in late March.