Department Store

Client: Guerlain Inc.
Product: Full-line fragrances
P-O-P company: Consumer Promotions Inc.
Distribution: Department stores
Construction/Materials: Polyester resin; formed-acrylic dome; beaded chain retainers; gold metal nameplates silkscreened in one color
Introduction: July 1993

Client: Revlon Inc.
Product: Ultima Lip Sexxxy
P-O-P company: Advertising Display Co.
Distribution: Department stores and high-end chain drug stores
Construction/Materials: Injection-molded plastic; hot stamping
Introduction: March 1993

Client: Cosmair Inc.
Product: Minotaure fragrance
P-O-P company: Consumer Promotions Inc.
Distribution: Department stores
Construction/Materials: Polyester resin; poplar wood; silkscreening; branding
Introduction: February 1993

Client: Bonnie Bell
Product: Smackers
P-O-P companies: Stone Container Packaging & Display Group (corrugated and printing); Fasteners For Retail Inc. (hooks)
Distribution: Chain drug stores, discount department stores and mass merchants
Construction/Materials: Five-color, three-color and one-color printing on corrugated; glass-reinforced nylon hooks
Introduction: July 1993

Product: Touch perfume
Number of displays: Initial order 1,000; reorder 1,300
P-O-P company: Creations at Dallas, Dallas
Distribution: Major department stores
Introduction: September 1993
Duration: Semi-permanent
Construction: 3030 acrylic (top); 2-inch acrylic (bottom)
Fred Hayman hopes to improve the display's longevity by periodically supplying retailers with alternate inserts.

Product: Napier Co. Mickey & Co. jewelry
P-O-P company: The Elliott Group, Pawtucket, R.I.
Introduction: June 1993
Distribution: Department stores
Duration: Permanent
Construction: Acrylic and styrene
The distinctive ears atop The Napier Co.'s Mickey Mouse-theme jewelry display assures that it will be seen before shoppers reach the jewelry department.

Product: Computer shareware
Number of displays: 2,500
P-O-P companies: Reprints Inc. (graphics), San Marcos; Commander Corrugated (manufacture), Orange, both of Calif.
Distribution: Mass merchants, supermarkets, bookstores, computer and department stores
Introduction: September 1993
Duration: Semi-permanent
Construction: Corrugated
Daisy Software is pushing impulse purchases of its shareware computer programs with a corrugated display that holds 360 diskettes.

Products: Hi-Tec, 50 Peaks and Magnum hiking boots
Number of displays: 3,000 banners for each brand; 2,000 posters; 3,000 3-D signs for each brand; 4,000 Lucite countertop shoe shelves; 4,000 boulders; 4,000 slatwall shoe displays
P-O-P companies: Woods Group, (slatwall displays), Aptos; Santa Cruz Industries, (boulders), Santa Cruz; Steve Sheppard Design, (3-D signs), Modesto; G&R Plastics, (slatwall shoe shelves), Sacramento; The Anchor Group, (banners), Sacramento, all of Calif.; Hutchison & Co., (Lucite countertop shoe shelves), Boston