Department Store

Client: Bobbi Brown Professional Cosmetics
Product: Essentials cosmetics
P-O-P company: Ledan Inc., New York
Distribution: Salons and department stores
Construction: Lacquered wood base; CNC-routed, silkscreened Corian top; acrylic header
Introduction: March 1994

Client: Liz Claiborne
Products: Realities and Liz Claiborne purse sprays
P-O-P company: Design Development Resources Inc., New York
Distribution: Department stores
Construction: Vacuum-formed base; litho-mounted headers
Introduction: October 1994

Product: Quattro Massager
Number of displays: 500
P-O-P company: Custom Corrugated Containers, Inc. (manufacture), Charlotte, N.C.
Distribution: Department stores; specialty retail stores
Introduction: November 1994
Duration: Permanent
Construction: Laminated, corrugated
A corrugated display lets consumers test drive Vimed's Quattro Massager, an unusually shaped product.

Product: ObusForme back supports
P-O-P company: Acrylic Fabricators Ltd., Concord, Ontario, Canada
Distribution: Drug and department stores
Introduction: January 1994
Duration: Permanent
Construction: Fabricated styrene silkscreened in four colors (freestanding display); tubular steel (framework for chair)
"The way this display has been put together ensures that the demo chair is going to be right beside the display," explains an ObusForme spokesman.

Product: Precise International Wrist watches
Number of displays: 500
P-O-P company: The Concept Group, New York
Distribution: Jewelry and department stores
Introduction: January 1994
Duration: Semipermanent
Construction: Acrylic and wire
Precise marketers needed to connect the Swiss Army knife with Wenger watches at the point-of-sale without coming right out and calling the line Swiss Army Watch, says a company spokesman.

Client: Lancome Inc.
Product: Reportage makeup
P-O-P company: Ultimate Display Industries Inc.
Distribution: Department stores
Construction/Materials: Injection-molded plastic; vacuum-formed plastic
Introduction: January 1993

Client: Guerlain Inc.
Product: Full-line fragrances
P-O-P company: Consumer Promotions Inc.
Distribution: Department stores
Construction/Materials: Polyester resin; formed-acrylic dome; beaded chain retainers; gold metal nameplates silkscreened in one color
Introduction: July 1993

Client: Revlon Inc.
Product: Ultima Lip Sexxxy
P-O-P company: Advertising Display Co.
Distribution: Department stores and high-end chain drug stores
Construction/Materials: Injection-molded plastic; hot stamping
Introduction: March 1993