Department Store

Product: Model 9220 HandyMixer cordless beater
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Mass merchants, warehouse clubs and department stores
Introduction: March 1993
Duration: Permanent
Construction: Heat-bent, injection-molded styrene

Product: Philips Consumer Electronics Co. DCC 900 digital compact cassette deck
Number of displays: 500
P-O-P company: Display Systems Inc., Maspeth, N.Y.
Distribution: Department stores
Introduction: October 1992
Duration: Permanent
Construction: Vinyl-clad wood (base); metal (floor support); laminated wood (upper portion); clear plexiglass (brochure holder and headphone/remote control caddy)

Product: SP Series audio/video cables
Number of displays: 1,000
P-O-P company: Thomson-Leeds Co., New York
Distribution: Superstores, audio/video specialty and department stores
Introduction: January 1993
Duration: Permanent
Construction: Fabricated acrylic
The SP Series introduces Sony to the high-end audio/video cable market. A new display explains the features and benefits of the line and acts like a silent salesman.

Product: Bissell Trio convenience vacuum
Number of displays: 8,000
P-O-P company: RTC Industries Inc., Chicago
Distribution: Mass merchants and discount department stores
Introduction: October 1992
Duration: Permanent
Construction: Corrugated base with black coextruded plastic
Previous display efforts "had not done justice to the product," explains a spokesman for Bissell.

Product: H2O Plus Watercolors cosmetics
Number of displays: 50
P-O-P company: P.O.P. Displays Inc., Long Island City, New York
Distribution: H2O Plus specialty stores and department stores
Introduction: November 1992
Duration: Permanent
Construction: Formica base; heat-bent acrylic top; vacuum-formed inserts and drawers; silkscreening
A set of two new displays for Watercolors cosmetics play off the look of H2O Plus stores and switch the focus from bath to beauty products.

Product: Air Weights
Number of displays: 500
Distribution: Sporting goods and department stores
Introduction: December 1992
Duration: Temporary
Construction: Corrugated (header); plastic (base)
The pump is what makes the product unusual and an ideal candidate for an interactive display.

Client: Cosmair Inc.
P-O-P company: The Royal Promotion Group Inc., New York
Distribution: Department stores
Construction: Primex, litho sheets, custom extrusions, die cutting and mounting
Introduction: January 1993

Product: Fiji Wear Inc. eyeglass retainers
Number of displays: 1,500
P-O-P company: Creations at Dallas, Dallas
Distribution: Sporting goods stores, mass merchants, department stores and drug stores
Introduction: November 1992
Duration: Permanent
Construction: Black acrylic with silkscreened copy on a rotating base
The $18 that Fiji Wear invests in each Bula Loop countertop display is a "very reasonable" marketing expense, according to the company.

Client: La Perfumerie Inc.
P-O-P company: The Royal Promotion Group Inc., New York
Distribution: Department stores
Construction: Maple wood, matte acrylic, brass accents, silkscreening and fabrication
Introduction: November 1992
Comments: The glorifier display is constructed to convey the naturalistic qualities of the brand. Six different fragrances are merchandised on two tiers in a circular layout. The products are accessible from all sides. The graphics reinforce and parallel those of the bottle and outer package.

Client: Coty Inc.
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Chain drug stores, mass merchants and department stores
Construction: Vacuum-formed plastic, litho-mounted chipboard and fabricated acrylic
Introduction: July 1992
Comments: The display was designed to launch this masculine fragrance line. It highlights Gravity's bold product packaging, which is angled as if it was defying gravity.